Heineken and Google seal global agreement
(Thomson Reuters ONE) -
Amsterdam, 1 July 2011- Heineken and Google has announced an
innovative advertising partnership, which will begin with the launch of
worldwide digital campaigns on YouTube and mobile phones for Heineken's global
brands.
This partnership will see Heineken and Google work together in more than 20
markets in 2011. As part of the agreement, each market will use YouTube to
activate the global campaigns, including homepage takeovers, pre-rolls and joint
research projects. The two companies will also work on creating mobile campaigns
in emerging economies, where mobile internet exceeds desktop use. In addition,
Google will participate in Heineken's internal education programme, with both
companies bringing together their marketing professionals to exchange ideas and
share knowledge.
Alexis Nasard, Chief Commercial Officer at Heineken said: "Through the
partnership with Google, Heineken will be able to strengthen its leadership
position in the digital space. The opportunity exists to build on our successes
and continue to provide adult consumers with exciting and compelling content.
The key part of our strategy is to keep breaking grounds in beer communication,
ignite the digital conversation and connect with our consumer in innovative
ways''.
Henrique de Castro, Global President of Media and Platforms for Google said:
"This global Heineken campaign spanning 20 countries is one of our biggest
global display campaigns ever. It will provide Heineken with brand-building
reach and the ability to carefully target their audience. And with live insights
and ongoing research measuring the impact upon consumers, they will have the
flexibility to suggest optimisations on a very frequent basis''.
Heineken's new global brand campaign 'Legends' was the brand's first worldwide
campaign to be rolled out on YouTube, with the first instalment 'The Entrance'
achieving close to 4 million hits globally in the first three weeks of its
release.
The eagerly-awaited second instalment in the creative brand campaign entitled
'The Date', premiered on the Heineken® YouTube channel at the end of May and has
achieved over 4 million hits.
Notes to editors
About Heineken
The Heineken brand bearing the founder's family name - Heineken - is available
in almost every country around the globe, and it is the world's most valuable
international premium beer brand. Additional information is available
onwww.heineken.com and on www.heinekeninternational.com/presscentre
Press Enquiries
Please direct all press enquiries through our press centre:
Marnie Kontovraki
Heineken International
Tel: + 31 (0) 20 5239 355
Marnie.kontovraki(at)heineken.com
Mark Jansen
Google Benelux
Mob: +31 6 15129329
markjansen(at)google.com
Click here to open release:
http://hugin.info/136188/R/1527237/463399.pdf
This announcement is distributed by Thomson Reuters on behalf of
Thomson Reuters clients. The owner of this announcement warrants that:
(i) the releases contained herein are protected by copyright and
other applicable laws; and
(ii) they are solely responsible for the content, accuracy and
originality of the information contained therein.
Source: Heineken International via Thomson Reuters ONE
[HUG#1527237]
Unternehmensinformation / Kurzprofil:
Datum: 01.07.2011 - 08:06 Uhr
Sprache: Deutsch
News-ID 56038
Anzahl Zeichen: 3750
contact information:
Town:
Amsterdam
Kategorie:
Business News
Diese Pressemitteilung wurde bisher 161 mal aufgerufen.
Die Pressemitteilung mit dem Titel:
"Heineken and Google seal global agreement"
steht unter der journalistisch-redaktionellen Verantwortung von
Heineken International (Nachricht senden)
Beachten Sie bitte die weiteren Informationen zum Haftungsauschluß (gemäß TMG - TeleMedianGesetz) und dem Datenschutz (gemäß der DSGVO).
