K Group enters into cooperation with Alibaba to open a food online store in China
(Thomson Reuters ONE) -
K GROUP PRESS RELEASE 29.9.2017 AT 08:30 1(2)
K Group enters into cooperation with Alibaba to open a food online store in
China
The aim of the cooperation between K Group and Alibaba on this project is to
export Finnish food brands to the growing market in China. At the same time,
Kesko will learn from a global pioneer in e-commerce.
K Group has become the first Finnish grocery retail operator to enter into food
e-commerce in China. Through this project, the route to China's expanding market
will become easier for Finnish operators in the food industry. A number of
Finnish food industry actors, such as Paulig, Fazer and Kiantama, are involved
in the opening of the online store. The online store is being realised in
cooperation with the e-commerce company, Alibaba.
"We have strong international trade expertise in the Far East and Asian markets
and have imported food and non-food products from China for a long time. Thus,
exports are a natural next step for us. Pure and healthy Finnish food is now and
in the future our competitive advantage. At K Group, we wish to play our part in
promoting the export of Finnish food products to international markets. China
has the world's largest and most advanced e-commerce food market, from which we
will learn valuable lessons. We will develop the online store with our partners
in an agile way and in a start-up spirit," says Mikko Helander, K Group's
President and CEO.
The delivery of goods to China has already begun and from this day onwards,
consumers in China can now order these products from Alibaba's online store. The
range offered by the online store will expand in the coming months and joining
in the co-operation will be, among others, Valio, Raisio, Finn Spring and
Roberts. In addition to the Finnish branded products, Pirkka - K Group's own
brand - will be part of the range. Finpro (Food from Finland) is also involved
in the project as a partner.
"Finnish food stands for first-class quality, purity and safety, attributes that
are key to making purchase decisions by Chinese consumers. Products from Finland
are getting more and more popular in China and we are pleased that Kesko's Tmall
Global store enables the 466m annual active consumers on our e-marketplaces to
access and experience amazing Finnish food," says David Lloyd Managing Director,
UK, Ireland and Nordics at Alibaba Group.
Finnish language press conference today at 10.30
A press conference will be held today, Friday 29 September, at 10:30 at Kesko's
headquarters, Mannerheimintie 117. Present at the event will be Minister of
Agriculture and Forestry, Jari Leppä; K Group President and CEO, Mikko Helander
as well as representatives of Finland's food industry.
For further information:
Ari Akseli, Vice President for Commerce, grocery trade division, tel.
+358 105 323 490
Karoliina Partanen, Communications, Vice President, grocery trade division, tel.
+358 105 320 744
DISTRIBUTION
Main news media
www.kesko.fi
K Group
Kesko and K-retailers form K Group, whose sales total over ?13 billion. K Group
is the third largest retail operator in northern Europe and it employs
approximately 45,000 people. Kesko operates in the grocery trade, the building
and technical trade and the car trade. Its divisions and chains act in close
cooperation with retailer entrepreneurs and other partners. Kesko's net sales
are ?10 billion and it employs approximately 28,000 people. Kesko has nearly
2,000 stores engaged in chain operations in Finland, Sweden, Norway, Estonia,
Latvia, Lithuania, Russia, Belarus and Poland. Kesko is a listed company and its
shares are listed on Nasdaq Helsinki. The company's domicile and main premises
are in Helsinki. Kesko is the world's most sustainable trading sector company
(The Global 100 Most Sustainable Corporations in the World). www.kesko.fi
This announcement is distributed by Nasdaq Corporate Solutions on behalf of Nasdaq Corporate Solutions clients.
The issuer of this announcement warrants that they are solely responsible for the content, accuracy and originality of the information contained therein.
Source: Kesko Oyj via GlobeNewswire
Unternehmensinformation / Kurzprofil:
Datum: 29.09.2017 - 07:30 Uhr
Sprache: Deutsch
News-ID 561838
Anzahl Zeichen: 4752
contact information:
Town:
Kesko
Kategorie:
Business News
Diese Pressemitteilung wurde bisher 315 mal aufgerufen.
Die Pressemitteilung mit dem Titel:
"K Group enters into cooperation with Alibaba to open a food online store in China"
steht unter der journalistisch-redaktionellen Verantwortung von
Kesko Oyj (Nachricht senden)
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