New Era Launches Direct-to-Consumer eCommerce Site Built by EPAM and Powered with SAP Hybris
(Thomson Reuters ONE) -
New Site Expands Headwear and Apparel Offering with Immersive, Omnichannel
Experience
NEWTOWN, Pa., Oct. 17, 2017 (GLOBE NEWSWIRE) -- EPAM Systems, Inc.
(NYSE:EPAM), a leading global provider of digital platform engineering and
software development services, and New Era, a global headwear brand rooted in
sports, today announced the launch of New Era's first direct-to-consumer
website, neweracap.com.
New Era's B2B business remains strong, and the company is now putting an
emphasis on selling its products directly to customers and expanding its
offering into the lifestyle market. The new site offers products for seasoned
athletes and sports fans, as well as street and lifestyle consumers.
"In an age where businesses cannot tolerate lengthy, scope changing technology
projects, EPAM quickly established themselves as the standout partner for us to
tackle this ambitious initiative," said Lorenz Gan, Global Vice President,
Information Technology, New Era. "Whilst this project represents a great
milestone for our brand, we are just getting started and are already focused on
expanding the platforms' reach. We look to EPAM to continue this strong
partnership with us every step of the way."
The fully responsive website provides a seamless experience for customers who
are interested in 'Sport' and 'Style.' By utilizing dynamic product
categorization, users can easily explore products they might not view otherwise,
so 'Sport'-focused users can break into the 'Style'-oriented product lines and
vice versa. Each product detail page provides all of the information a customer
needs in order to make a quick, informed decision in one place.
"Working with New Era has been a collaborative and passionate effort from the
beginning. We were able to exceed our stretch goals by seamlessly blending best-
of-breed strategy, design and technology with agile delivery for true
transformation," said Leo Mullen, Vice President, Digital Engagement, EPAM. "We
are proud to partner with New Era in relaunching this iconic American brand,
leveraging SAP Hybris solutions to deliver powerful and engaging digital
experiences for all customers."
To reduce development time and offer customizable features out of the box, the
site was built on SAP Hybris Commerce Cloud and leveraged EPAM's prebuilt SPARK
for Hybris accelerator. EPAM and SAP Hybris* have been working together since
2010 to implement eCommerce software for customers around the world.
The site has been rolled out in North America and Australia with plans for
Europe and APAC releases in 2018. Click here to read the Case Study and for more
information about the digital platform engineering and software development
services that EPAM provides, visit www.epam.com. To learn more about New Era,
visit www.neweracap.com. For information about SAP Hybris, visit www.hybris.com.
About EPAM Systems
Since 1993, EPAM Systems, Inc. (NYSE:EPAM) has leveraged its core engineering
expertise to become a leading global product development and digital platform
engineering services company. Through its 'Engineering DNA' and innovative
strategy, consulting, and design capabilities, EPAM works in collaboration with
its customers to deliver innovative solutions that turn complex business
challenges into real business opportunities. EPAM's global teams serve customers
in over 25 countries across North America, Europe, Asia and Australia. EPAM is a
recognized market leader among independent research agencies and was ranked #12
in FORBES 25 Fastest Growing Public Tech Companies, as a top information
technology services company on FORTUNE'S 100 Fastest-Growing Companies, and as a
top UK Digital Design & Build Agency. Learn more at http://www.epam.com/ and
follow us on Twitter (at)EPAMSYSTEMS and LinkedIn.
About New Era Cap Company
Since 1920, New Era has been hand-crafting the finest headwear in the world.
Today, with apparel and accessories lines, the brand is a market leader rooted
in sports and an influencer of street and lifestyle culture around the globe.
With over 500 licenses in its portfolio, New Era is the brand of choice in the
worlds of sport, fashion, music and entertainment. The Company is headquartered
in Buffalo, N.Y., and its products are sold in more than 80 countries. For more
information on New Era's global offices and partnerships, visit
www.neweracap.com and social channels (at)neweracap.
*SAP Hybris is a brand name launched in January 2016 to represent the SAP
solutions for customer engagement and commerce as well as the offerings,
employees, and business of acquired company hybris AG, which continues to be our
legal entity until integration with SAP is complete.
Forward-Looking Statements
This press release includes statements which may constitute forward-looking
statements made pursuant to the safe harbor provisions of the Private Securities
Litigation Reform Act of 1995, the accuracy of which are necessarily subject to
risks, uncertainties, and assumptions as to future events that may not prove to
be accurate. Factors that could cause actual results to differ materially from
those expressed or implied include general economic conditions and the factors
discussed in our most recent Annual Report on Form 10-K and other filings with
the Securities and Exchange Commission. EPAM undertakes no obligation to update
or revise any forward-looking statements, whether as a result of new
information, future events, or otherwise, except as may be required under
applicable securities law.
CONTACT:
Danielle Ruess-Saltz
M: 267.978.7688
danielle_ruess-saltz(at)epam.com
This announcement is distributed by Nasdaq Corporate Solutions on behalf of Nasdaq Corporate Solutions clients.
The issuer of this announcement warrants that they are solely responsible for the content, accuracy and originality of the information contained therein.
Source: EPAM Systems, Inc via GlobeNewswire
Unternehmensinformation / Kurzprofil:
Datum: 17.10.2017 - 06:01 Uhr
Sprache: Deutsch
News-ID 563872
Anzahl Zeichen: 6583
contact information:
Town:
Newton
Kategorie:
Business News
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"New Era Launches Direct-to-Consumer eCommerce Site Built by EPAM and Powered with SAP Hybris"
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