Xehar Fashion App Ditches the Shopping Cart and Picks Up Speed
(Thomson Reuters ONE) -
New fast fashion app will shorten the checkout time by removing the shopping
cart altogether.
PLAYA VISTA, Calif., Oct. 23, 2017 (GLOBE NEWSWIRE) -- Fashion tech
company Xehar, today announces they will be removing the shopping cart from
their Xehar shopping app. For millennial women shoppers who are interested in
fashion but are frustrated with the online shopping experience, the Xehar app is
their solution.
"Xehar has found a way to increase conversion for app purchases by simply
removing the function of the shopping cart," says Hadari Oshri, founder and CEO
of Xehar. "Within the app, users select complete outfits and purchase with ease.
By removing the shopping cart we are reducing friction and speeding up the
checkout process."
A photo accompanying this announcement is available
at http://www.globenewswire.com/NewsRoom/AttachmentNg/c58ce496-
70e7-4675-8f59-3e39725708c4
Website and app owners deal with the reality of shopping cart abandonment.
According to Baymard Institute, a web research company in the UK, 67.45% of
online shopping carts are abandoned. That means for every 100 potential
customers, 67 of them will leave without purchasing. Baymard's study is a
collection of 22 different studies containing statistics on e-commerce shopping
cart abandonment.
"With intimate knowledge of how the largest fashion retailer back end systems
work, we are reverse engineering the Xehar app check out features to integrate
across various platforms," says Reggie Norman, Chief Technical Officer at Xehar.
Securing intellectual property around this new check out process further
positions the Xehar app as a potential acquisition target for larger fashion
retailers. With features that are designed for a more fluid user experience, the
app is intuitive and makes the mobile shopping experience mirror that of real
life.
Xehar App experience will include:
1. Complete curated outfit selections and suggestions from Body Positive
Mentors
2. Connection to the #AConfidentYou community
3. Integrated checkout
4. On-demand access to deals
For more information contact haily(at)xehar.com
About Xehar: Xehar is a fashion-tech company that was founded with a rebellious
spirit and a lofty objective: To offer chic clothes at revolutionary prices,
using technology and their mobile application to make buying decisions easier,
all while building confidence in women through inspiring fashion. Xehar has two
main divisions, an online store called the Xehar Marketplace and a mobile
application called Xehar App. Learn more at Xehar.com
The photo is also available at Newscom, www.newscom.com, and via AP
PhotoExpress.
Contacts:
Xehar, Inc.
investorrelations(at)xehar.com and media(at)xehar.com
This announcement is distributed by Nasdaq Corporate Solutions on behalf of Nasdaq Corporate Solutions clients.
The issuer of this announcement warrants that they are solely responsible for the content, accuracy and originality of the information contained therein.
Source: Xehar via GlobeNewswire
Unternehmensinformation / Kurzprofil:
Datum: 23.10.2017 - 12:00 Uhr
Sprache: Deutsch
News-ID 564757
Anzahl Zeichen: 3497
contact information:
Town:
Los Angeles
Kategorie:
Business News
Diese Pressemitteilung wurde bisher 161 mal aufgerufen.
Die Pressemitteilung mit dem Titel:
"Xehar Fashion App Ditches the Shopping Cart and Picks Up Speed"
steht unter der journalistisch-redaktionellen Verantwortung von
Xehar (Nachricht senden)
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