Persado Unveils Major Expansion to Marketing Language Cloud, Launches Persado One to Enable 1-to-1 Emotional Language Personalization Through AI
(Thomson Reuters ONE) -
Silicon Valley Bank Extends Credit Line of Up to $30M to Fuel Growth
NEW YORK, NY--(Marketwired - Oct 24, 2017) - Today, Persado, the leading
provider of AI-generated marketing language for top global brands, unveiled the
expansion of its marketing language cloud and introduced Persado One, a feature
that enables personalized emotional engagement at scale. Presenting at
VentureBeat's VB Summit 2017, the company also announced the closing of up to
$30 million in financing from Silicon Valley Bank (SVB), the bank of the world's
most innovative companies and their investors.
Representing the most significant advancement to date of Persado's artificial
intelligence platform, Persado One facilitates an entirely new way for brands to
build relevant and lasting relationships at the individual level with their
customers. Persado One utilizes deep learning algorithms to create an emotional
profile for individual customers based on previous campaigns, then generates
corresponding language to personalize the message. The feature is available
through Persado's Enterprise level of service.
Persado is also introducing a professional class of tools initially focused on
the email and social media channels. Marketers will be able to: predict response
rates; generate higher performing campaigns according to objective, industry,
and KPIs; and refine language according to a brand's tone, style, and
vocabulary.
"The debut of Persado One and the expansion of Persado's marketing language
cloud solutions mark an important milestone for our company as we continue to
reach a broader audience of marketers with tools to directly impact their
business," said Assaf Baciu, Co-Founder and SVP Product & Engineering, Persado.
"These innovations are reflective of Persado's success in generating ROI for the
world's leading brands and increasing marketplace demand."
Persado is available via the following product levels:
* Persado Enterprise: Persado Enterprise yields highest rates of performance
for marketing organizations through customized messages and actionable
insights for all channels including email, display advertising, social
advertising, landing pages, SMS, push notifications, direct mail, and more,
in as many as 23 languages. With enough campaign data, brands can unlock the
omnichannel personalization capability of Persado One within the Enterprise
offering.
* Persado Professional: Persado Pro offers cloud-based tools that empower
individual marketers with fast and flexible access to predictive and data-
driven message generation capabilities. Pro Email instantly generates high-
performance language for email subject lines with integrations to major
email marketing platforms. A starter edition of Pro Email leverages nearly a
decade of machine learning to scientifically predict the performance of a
subject line, compared to the rest of the industry or a brand's own dataset.
Pro Social instantly generates paid ad units for Facebook, including
headlines, image text overlays, and images that emotionally engage an
audience.
The financing from SVB will fuel the expansion of the Persado Marketing Language
Cloud and further the rapid growth of the business. Persado's significant
momentum has been driven by the continued support of its valued customers, a
360% increase in its user base since 2016, key integration and go-to-market
partnerships with leading marketing platforms including Oracle, Salesforce,
Cheetah Digital, and Oracle+Bronto, and market expansion in Europe, Australia,
Mexico, Japan, and the Republic of Korea.
Said Alex Vratskides, Co-Founder and CEO, Persado, "We are grateful to have the
longstanding support of Silicon Valley Bank. As a bank built around supporting
innovation, Silicon Valley Bank is the ideal partner in our drive to challenge
what's possible in applying an industry-leading AI technology to marketing and
beyond."
"We're pleased to work with Persado during this exciting time in the company's
growth," said Adam Millsom, Director, Silicon Valley Bank. "Persado is using AI
in an innovative way for marketers to find the right content for their audience,
and we're enthusiastic about the company's initiatives and the future
applications of their technology. Our aim is to provide the best financing,
connections, and global services to facilitate Persado's success."
Since its founding in 2012, Persado has empowered brands to provide insight into
how consumers respond to their messages in different scenarios (e.g. via email,
to renew a prescription online; via Facebook ad, to drive an app install). For
more information or to schedule a product demo, please visit www.persado.com.
About Persado
Persado is the Marketing Language Cloud: AI-generated language that resonates
the most with any audience, segment, or individual. Imagine having a copywriter
and data scientist for each person in your audience; the platform generates the
precise language that performs along with analytics detailing what drove
response, resulting in better business outcomes and unprecedented insight into
consumer engagement. Comprised of the world's largest marketing language
database, with over a million organized, tagged, and scored words, phrases, and
images, Persado's Marketing Language Cloud enables brands to increase
acquisition and retention while building long term consumer relationships. To
unlock the power of language and emotion for marketing, visit persado.com.
About Silicon Valley Bank
For more than 30 years, Silicon Valley Bank (SVB) has helped innovative
companies and their investors move bold ideas forward, fast. SVB provides
targeted financial services and expertise through its offices in innovation
centers around the world. With commercial, international and private banking
services, SVB helps address the unique needs of innovators. Learn more at
svb.com.
Contact
Silicon Valley Bank
Julia Thompson
Public Relations
Jthompson3(at)svb.com
Persado
Eva Pullano
LaunchSquad for Persado
persado(at)launchsquad.com
This announcement is distributed by Nasdaq Corporate Solutions on behalf of Nasdaq Corporate Solutions clients.
The issuer of this announcement warrants that they are solely responsible for the content, accuracy and originality of the information contained therein.
Source: Persado via GlobeNewswire
Unternehmensinformation / Kurzprofil:
Datum: 24.10.2017 - 21:00 Uhr
Sprache: Deutsch
News-ID 565085
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Kategorie:
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