Sony Ericsson broadens Research and Development capabilities in China
(Thomson Reuters ONE) -
* Expanded Beijing hub enhances capabilities locally and globally
* Partnership with retail giant Suning will increase retail presence across
China
Beijing, Wednesday 27th July 2011: Sony Ericsson today announced the opening of
its global Research and Development (R&D) operation center in Beijing. The new
center demonstrates Sony Ericsson's expansion of its R&D capabilities and its
commitment to the Chinese market.
Sony Ericsson has also extended its partnership with Suning, one of the leading
retailers in China. Sony Ericsson and Suning will work together on retail and
go-to-market strategies to drive further adoption of Sony Ericsson's smartphone
portfolio across China.
"As Sony Ericsson continues to develop a differentiated experience on Android
with our Xperia smartphone portfolio, this new R&D center will contribute to
both local and global R&D efforts," said Magnus Ahlqvist, President, Sony
Ericsson Greater China. "The new center will play a central role in helping us
to deliver innovative technologies and create deeper relationships with
strategic customers like China Unicom and China Mobile. Our expanded retail
agreement with Suning will help us reach more Chinese consumers."
Sony Ericsson has several R&D centers around the world including Sweden, Japan
and North America. The Chinese center is Sony Ericsson's second largest R&D
facility.
As of Q2 2011, Sony Ericsson had shipped more than 16 million Android
smartphones globally and its Android-based Xperia shipment volumes were up by
150% year-on-year.
- Ends -
About Sony Ericsson
Sony Ericsson celebrates its 10th year as a joint venture between Sony
Corporation and Ericsson in October, 2011. Over the years Sony Ericsson has
brought together the best communication technologies with superior entertainment
user experiences to create its Xperia(TM) line of the "most entertaining
smartphones" in the mobile handset industry. With its global corporate functions
in London, Sony Ericsson has sales and marketing operations in all major regions
of the world, as well as manufacturing in China, and product development sites
in China, Japan, Sweden and Silicon Valley, California. For more information,
please visit:www.sonyericsson.com/press.
Legal guidelines:
The Liquid Identity logo and Xperia are trademarks or registered trademarks of
Sony Ericsson Mobile Communications AB. Sony is a trademark or registered
trademark of Sony Corporation. Ericsson is the trademark or registered trademark
of Telefonaktiebolaget LM Ericsson. Additional information regarding trademarks
may be located on our website
at:www.sonyericsson.com/cws/common/legal/disclaimer.
FOR MEDIA INFORMATION PLEASE CONTACT:
Sony Ericsson Global Communications & PR
General Press: +44 208 762 5858
E-mail:press.global(at)SonyEricsson.com
Press Release:
http://hugin.info/133603/R/1533536/467173.pdf
This announcement is distributed by Thomson Reuters on behalf of
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(i) the releases contained herein are protected by copyright and
other applicable laws; and
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originality of the information contained therein.
Source: Sony Ericsson via Thomson Reuters ONE
[HUG#1533536]
Unternehmensinformation / Kurzprofil:
Datum: 27.07.2011 - 09:00 Uhr
Sprache: Deutsch
News-ID 56749
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Kategorie:
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