29 million in Vietnam to enjoy high-quality video on their mobiles
(Thomson Reuters ONE) -
· Mobifone signs contract with Ericsson for mobile video optimization
· 29 million Mobifone subscribers to gain improved real-time viewing
experience on their mobiles
· Mobifone, one of the first operators worldwide to obtain the most
advanced and efficient mobile video technology available
Mobifone, one of Vietnam's leading mobile operators with 32 percent of the
country's mobile communications market, has chosen an Ericsson (NASDAQ:ERIC)
solution for combined bandwidth and mobile broadband traffic optimization.
Mobifone is a wholly-owned subsidiary of the VNPT Group, and is top ranking in
terms of quality of service, revenue, and ARPU.
Thanks to the solution that resulted from a recent partnership between the video
solutions provider Vantrix and Ericsson, the operator will be able to
efficiently manage and optimize video content delivery over its nationwide
mobile network. More than 29 million Mobifone subscribers will have the chance
to enjoy faster and smoother video directly on their mobile phones.
By the end of 2011, video traffic will make up 52.8 percent of global mobile
data traffic. To avoid the service disruptions and slower speeds that could
result from increased video traffic, Ericsson and Vantrix recently partnered to
bundle their respective services.
Le Ngoc Minh, Chairman of Mobifone, said: "Because of limited fixed network
availability, we know Vietnamese people will view more video on their mobile
devices than their PCs. Given the explosive demand for high-quality mobile
video, we wanted a solution that could help decrease our transmission costs
while providing an enhanced real-time viewing experience and faster downloads
for our users. This combined solution met all our demands."
Jan Wassenius, Head of Ericsson Vietnam,said: "With Mobifone's impressive
subscriber base, scalability becomes particularly crucial. In a highly populated
country like Vietnam, where the fixed broadband market is still relatively small
and video is set to become one of the network's biggest traffic components, we
are pleased to help Mobifone prepare for the coming growth in mobile video."
The combined solution comes with many benefits. Vantrix's Bandwidth Optimizer
monitors network congestion and significantly reduces the size of videos -
potentially saving the operator up to 70 percent in costs related to operating
and upgrading the network - and Ericsson's Multiservice Proxy (MSP) dramatically
simplifies the network architecture. The Ericsson MSP effectively allows
operators to reduce costs and provide a broader range of multimedia services
over their networks.
Notes to editors:
Ericsson Television and Media Management Portfolio
http://www.ericsson.com/ourportfolio/telecom-operators/television-and-media-
management
Our multimedia content is available at the broadcast room:
www.ericsson.com/broadcast_room
Ericsson is the world's leading provider of technology and services to telecom
operators. Ericsson is the leader in 2G, 3G and 4G mobile technologies, and
provides support for networks with over 2 billion subscribers and has the
leading position in managed services. The company's portfolio comprises mobile
and fixed network infrastructure, telecom services, software, broadband and
multimedia solutions for operators, enterprises and the media industry. The Sony
Ericsson and ST-Ericsson joint ventures provide consumers with feature-rich
personal mobile devices.
Ericsson is advancing its vision of being the "prime driver in an all-
communicating world" through innovation, technology, and sustainable business
solutions. Working in 180 countries, more than 90,000 employees generated
revenue of SEK 203.3 billion (USD 28.2 billion) in 2010. Founded in 1876 with
the headquarters in Stockholm, Sweden, Ericsson is listed on NASDAQ OMX,
Stockholm and NASDAQ New York.
www.ericsson.com
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www.youtube.com/ericssonpress
FOR FURTHER INFORMATION, PLEASE CONTACT
Ericsson Corporate Public & Media Relations
Phone: +46 10 719 69 92
E-mail:media.relations(at)ericsson.com
Ericsson Investor Relations
Phone: +46 10 719 00 00
E-mail:investor.relations(at)ericsson.com
This announcement is distributed by Thomson Reuters on behalf of
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(i) the releases contained herein are protected by copyright and
other applicable laws; and
(ii) they are solely responsible for the content, accuracy and
originality of the information contained therein.
Source: Ericsson via Thomson Reuters ONE
[HUG#1536234]
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Datum: 04.08.2011 - 12:00 Uhr
Sprache: Deutsch
News-ID 56986
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