Pirkka strengthened its position as the most widely read magazine in
Finland
(Thomson Reuters ONE) - According to the recent National Readership Survey (KMT), the Pirkkamagazine which is distributed to K-Plussa customers as a customerloyalty benefit, has gained a significant number of new readers. Itsreadership has increased by over 100,000 from 2.69 million to 2.80million, which means that K-Plussa's customer loyalty magazinecontinues to be by far the most widely read magazine in Finland. TheNational Readership Survey was published on Tuesday, 15 September2009."It is a great achievement that a magazine with such a hugereadership still manages to significantly grow the number of readers.The Pirkka magazine is one of the many K-Plussa benefits offered toour customers," says Niina Ryynänen, Managing Director of K-Plus Oy.The K-Plussa card provides customers with diverse benefits andservices at over 3,500 shopping places and from over 40 cooperationpartners. K-Plussa customers are also rewarded with special offerswith a discount of at least 10% of the normal price. The reward inthe form of K-Plussa points is up to 5%. In addition, localK-retailers and K-Group chains provide targeted special benefits andservices to their customers at current customer loyalty events, forexample.As many as 2 million K-Plussa householdsKesko's customer loyalty programme has broken the limit of twomillion households. Currently more than 3.6 million Finns have aK-Plussa card. Nearly 800,000 customers already have a K-Plussaco-branding card issued in partnership with OP-Pohjola and Nordea.The number of K-Plussa loyalty customers is growing by hundreds ofthousands every year; in 2008 the increase was 210,000."Recent years have been a period of growth for the K-Plussa customerloyalty programme, and our network has expanded to include over 3,500shopping places. In addition to K-stores and K-Group chains, theK-Plussa network includes over 40 leading operators in their sectors,which further increases the diversity of our offering. For example,with the launch of our cooperation with Instrumentarium last April,K-Group customers began to earn K-Plussa points for their purchasesat over one hundred Instrumentarium outlets. K-Plussa customers'total benefits have increased considerably, and so has theircentralisation of purchases in the K-Plussa network," says NiinaRyynänen.Further information:Managing Director Niina Ryynänen, K-Plus Oy, tel. +358 1053 37100Kesko (www.kesko.fi) is a retail specialist whose stores offerquality to the daily lives of consumers. Kesko has about 2,000 storesengaged in chain operations in the Nordic and Baltic countries,Russia, and Belarus. Kesko Food is part of the Kesko Group.This announcement was originally distributed by Hugin. The issuer is solely responsible for the content of this announcement.
Datum: 15.09.2009 - 09:00 Uhr
Sprache: Deutsch
News-ID 5809
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London
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Business News
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"Pirkka strengthened its position as the most widely read magazine in
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