International AME Awards Announces 2012 Asia Pacific Grand Jury
(firmenpresse) - NEW YORK, NY -- (Marketwire) -- 08/23/11 -- The International , honoring "The World's Best Work in Advertising and Marketing Effectiveness ™," announced the 2012 AME Asia Pacific . The following prominent Asia Pacific based advertising and marketing executives will lend their creative vision to the AME Awards:
Since 1994, the AME Awards has rewarded work that successfully demonstrates ground breaking solutions to challenging marketing problems. The Asia Pacific Grand Jury is responsible for selecting the most effective global advertising campaigns. Their expertise within their market allows AME Awards regional entries to be judged with cultural relevance.
Global Awards Grand Jury member Bindu Sethi, Chief Strategy Officer-Asia Pacific for commented on judging this year's Asia Pacific entries.
Cheuk Chiang, Chief Executive Officer of PHD, Singapore had this to say,
The AME Awards regional competitions and juries include five regions: Asia Pacific, Europe, Latin America, Middle East & Africa, and North America.
Initiated in 2010, the AME Awards enhanced scoring process improves the accuracy of each entry's score. This process allows the Grand Jury to evaluate entries using four sections, each with individual scoring weights: Challenge/Strategy/Objectives-20%; Creativity-25%; Execution-25%; and Results/Effectiveness-30%.
Last year, the AME Grand Jury awarded DDB Stockholm AB the coveted Grand Trophy for their entry "The Fun Theory" for Volkswagen BlueMotion Technologies, winning in Autos / Automotive Products. The winning campaign introduced Volkswagen's BlueMotion Technologies, a line of cars and products that help reduce environmental impact. "The Fun Theory" was also awarded the 2011 AME Green Award honoring an entry whose objective emphasizes resource conservation.
All was judged by the Grand Jury to determine a Platinum Trophy winner. Four prominent agencies were awarded the distinguished AME Regional Platinum Trophy: DDB Stockholm AB, Sweden was awarded the AME Platinum Award Europe for "The Fun Theory" for client Volkswagen BlueMotion Technologies; McCann Erickson, Israel received the AME Platinum Award - Middle East/Africa, for "How We Won the Hearts of Israeli Teenage Girls" for client Kotex; Zimmerman Advertising, USA honored with the AME Platinum Award - North America for "Not What Mom Had in Mind?" for client Lane; and TBWAHAKUHODO, Japan was awarded the AME Platinum Award - Asia Pacific for "Adidas Sky Comic" for client Adidas.
The 2012 International AME Award winners will be promoted by our network of representatives in 75 countries around the world. AME's 2012 final entry deadline is October 21, 2011. For more information please visit:
Founded in 1994, the AME Awards® honors entries that demonstrate groundbreaking solutions to challenging marketing problems. Each winning entry in this prestigious competition must demonstrate specific marketing goals and objectives utilizing creative execution and strategic planning. The AME Awards has representation in 75 countries. Entries are judged around the world by prominent industry advertising creatives and brand managers.
organizes advertising and programming competitions for the following brands: AME Awards for Advertising Marketing Effectiveness; Midas Awards for Financial Services Communications; The Global Awards for Healthcare Communications; NYF Advertising Awards; NYF Television & Film Awards; and NYF Radio Programs & Promotions. Entries to each of the competitions are judged around the world by panels of peers in their respective industries. Founded in 1957, IAG and their brands now have representation in 75 countries. For more information, go to .
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Datum: 23.08.2011 - 11:00 Uhr
Sprache: Deutsch
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