Acquiring Luxury Goods Online
(firmenpresse) -
After upon a time finding the ideal match for the buying preferences would take at the least a day's hunt. The arrival of e-commerce has changed a great deal in the past handful of years. Shopping has grow to be more about mental involvement & less about physical exhaustion. But have the consumers really shifted completely from retail buying to e-buying? If so, is it really the best option?
1) Capturing the market space:
The process of purchasing can be broadly classified into two kinds:
a) Necessity buying - Necessity buying includes products we cannot live without like sugar, salt, grocery, etc. Availability of the required necessity products has hardly been a major problem for the retail shoppers.
b) Luxury buying - Luxury buying (like a watch, watch case, electronic, electronics accessory, etc.) has time and again forced us to go out of our ways to ensure we don't regret our purchase. Interestingly, e-tailers have captured the market well in both categories. The e-commerce mainly competes in terms of 'price' for necessity goods and 'variety' for luxury goods.
2) Shift in Consumer purchasing preference:
Online shopping may have made purchasing easy, but it is hardly as satisfying as retail purchasing, where the process is quite simple and straight-forward. Many people consider online purchasing risky. But is it true in all cases? An online survey, carried out in 2014, reveals that over 80% of the online shoppers entered the community to buy luxury goods. Interestingly, only 13% of the community shifted to buying even the necessity products online. Clearly, online shopping has received a hearty welcome for luxury buying. However, when it comes to shopping for necessity goods the consumers have not been so welcoming.
3) Buying luxury goods online: Pros and Cons
The number of consumers acquiring luxury goods online has increased. But is it really the best way to go about it?
Pros:
1) Breaking out of the one-brand perception: In online buying you get to explore several different brands as well as types at as soon as. Example - if you wish to purchase a watch case by one brand, you get to compare it with a watch case offered by another brand. Retail stores can hardly offer this level of unrestricted browsing.
2) Return policy: At a retail store, you can try on a T-shirt and see if it fits you. But after purchase, you won't get your money back even if you wish to return it. Online buying offers what the retailers have hardly been able to provide - Freedom to return the product (within a certain deadline). Risky as it might seem to buy a product without getting to check it for real, almost all online shops provide a return option.
3) Convenient shopping: Imagine acquiring a product like a watch case at a retail shop. Should you go to a watch shop or a gift shop? Which shop is the best? How far is it? When can you go? It would be a pretty tedious task. But online purchasing has changed the whole experience. You can go online at midnight. You can browse through hundreds of watch cases within a span of a handful of minutes and your watch case will arrive at your doorstep.
Themen in dieser Pressemitteilung:
Unternehmensinformation / Kurzprofil:
The World's Leading Luxury Marketplace & VIP Concierge Service. Headquartered in London, HushHush is the trusted go-to destination for luxury enthusiasts. Our luxury marketplace & VIP concierge service is made of affluent buyers and established luxury sellers around the world who are discerning and serious about luxury.
Datum: 03.02.2019 - 13:19 Uhr
Sprache: Deutsch
News-ID 587478
Anzahl Zeichen: 3324
contact information:
Contact person: Thomas Shaw
Town:
Los Angels
Kategorie:
Automotive
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"Acquiring Luxury Goods Online"
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