LBi introduces learning initiative for clients and staff
(Thomson Reuters ONE) -
Agency taps Hyper Island to explore collaboration during Master Class
24(th) August 2011 - LBi, the global marketing and technology agency, has
announced today it will embark on a learning initiative in collaboration with a
selection of its big-brand clients and their roster agencies to develop the
group's ideas around digital innovation and organisational change.
LBi has long believed in blending insight, creativity, media and technical
expertise to produce the best and most innovative work possible. This approach
lies at the heart of the agency's strategic partnerships with clients such as
Coca-Cola, Johnson & Johnson and Virgin Atlantic Airways.
LBi has enlisted Hyper Island - the world leader in the field of education for
interactive communication, change management and leadership through
collaboration - to host an intensive three-day Master Class in Karlskrona,
Sweden , which will be attended by a blended team of clients, roster agencies
and LBi staff. During the Master Class, taking place between 30(th) September
and 2(nd) October, LBi will explore and experiment with its approach to blending
and collaboration.
Later this year, LBi will share the outcomes of the experience with the wider
marketing and advertising community via a series of articles, seminars and
workshops.
"We believe this initiative comes at a crucial time as CMOs are being asked to
stretch themselves into new uncomfortable territory, " said Chris Clarke, Chief
Creative Officer of LBi. "Marketing no longer stands alone, but sits at the
intersection of product, technology and communication. This means our clients
and their agencies desperately need new ways of working."
"It's all about the people. Media and communication technologies have converged,
and the industry needs talent that is collaborative, unbound by disciplines, and
able to thrive in a rapidly changing environment," said Christina Andersson,
Director of Short Term Courses for Hyper Island. "Hyper Island has worked with
various organizations since 1995 to develop more creative and efficient co-
worker teams and more profitable workplaces, and we are proud to be part of this
journey for LBi."
About LBi
LBi is a global marketing and technology agency blending strategic, creative,
media and technical expertise to build business value. We help companies of all
shapes and sizes decide what's next for their business - and then we take them
there. Along with our media arm bigmouthmedia we define and execute
transformational digital strategies for our clients. Across our 24 offices in
16 countries, there are more than 1,800 digital specialists collaborating with
brands to enrich people's lives via service design, branded content, mobile, CRM
and social media. We also set the pace in digital display, search affiliate
marketing, usability and analytics. There are many things that make LBi unique
but if we had to choose one it would be our ability to bring together diverse
teams of experts to suit any brief. We call this blending, and it's the reason
why all types of organisations - from famous global business to disruptive
start-ups - choose LBi to help make their brands desirable wherever, whenever
and however people choose to engage with them.
This announcement is distributed by Thomson Reuters on behalf of
Thomson Reuters clients. The owner of this announcement warrants that:
(i) the releases contained herein are protected by copyright and
other applicable laws; and
(ii) they are solely responsible for the content, accuracy and
originality of the information contained therein.
Source: LBi International N.V. via Thomson Reuters ONE
[HUG#1541012]
Unternehmensinformation / Kurzprofil:
Datum: 24.08.2011 - 18:44 Uhr
Sprache: Deutsch
News-ID 58961
Anzahl Zeichen: 4153
contact information:
Town:
Stockholm
Kategorie:
Business News
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