Know the Lingo: SEO Terms to Familiarise Yourself With
If you’re about to purchase an affordable SEO package, you’ll need to know what all the jargon means first. Here are some must know terms.
(firmenpresse) - If you’re considering investing in an affordable SEO package (or, for that matter, if you’ve just done so), you’re likely in the process of getting used to the world of search engine optimisation. With everything from concepts that may be new to you to potential changes to your website, it can all seem a bit daunting at the beginning. However, it needn’t be – especially not with the help of this article.
The first step to understanding search engine optimisation is to get acquainted with the technical terminology. Below is a list of some of the most important words, many of which you may come across as you search for the affordable SEO package of your dreams.
Keyword or Key Phrase
This is specific word or phrase that a user enters into a search engine. A good affordable SEO package will ensure that your website is optimised for certain keywords and key phrases with the goal that this will drive users who are looking up those phrases or words to your webpage.
Meta Description
A meta description is the small description (160 characters or fewer) of a webpage’s contents. It shows up on the results page of a search engine below a page title. Its goal is to give the reader a summary of what they will find on the site should they click onto it.
Traffic
This term refers to the users who visit your website. The more traffic to your page, the better – in fact, one of the goals of an affordable SEO package is to drive more traffic to your site.
Internal and External Links
These are fairly straightforward and self-explanatory. An internal link goes from one page of your website to another – for example, from your homepage to your contact page. On the other hand, an external link goes from one website to another one, such as going from your homepage to an article on a completely different site.
Blog
You’re likely already aware of blogs. They are a portion of a website where content can be published regularly. You can choose to post anything from company updates to promotions of your products or events, all of which can be supplemented with photos and videos. Not only does this raise brand awareness and inform readers of content that is important to your company, it also means that you have more opportunities to be found online. Every blog post shows up at a new page to a search engine, which means the most blog posts you have, the more likely you are to come up in the search results.
Top Tip: Interested in adding a blog to your site? Many affordable SEO packages will help you create content for and manage one.
With these new terms stored safely in your mind, you’re well on your way to understanding all the ins and outs of search engine optimisation.
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Kit Jones is a professional consultant at LeadGeneratorsDigital, a successful online marketing agency focusing on a variety of digital strategies including content and SEO marketing. If you’re looking for an affordable SEO package for your businesses that will help boost your Google rankings, conversion rates and overall quality of your site, this could be the company for you.
Datum: 02.07.2019 - 17:18 Uhr
Sprache: Deutsch
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