Metro International launches new advertising package and implements
structural changes in Hungary
(Thomson Reuters ONE) - Metro International S.A. ("Metro International"), the internationalnewspaper group, today announced that its newspaper in Hungary,Metropol, has entered into a new sales partnership with Axel Springer- the largest publishing group in Hungary, and concurrentlyimplements several structural changes for the purpose of improvingthe financial performance of the Hungarian operation.As of today, Metropol and Axel Springer will together offer a jointadvertising package combining Metropol, the most read newspaper inthe Budapest and Pest county, and the strong regional coverageoffered by the various newspapers of Axel Springer. The sales packagewill provide advertisers with the largest national reach in Hungary,reaching 1.3 million daily readers or 17% of the Hungarianpopulation. [i]As of 1st January 2010 Metropol will be re-launched in the smallerhalf-Berliner format. The concept has been well perceived when testedon readers of Metropol and has also proven to be successful in theCzech Republic where it improved the positioning of the newspaper.Metropol will also increase the amount of in-house produced editorialcontent, particularly within the areas of entertainment and trends.Furthermore, Metropol will change printers from Adoc-Interprint Kftto AS-Nyomda Kft during the start of 2010. Following these structuralchanges, the annual net savings in year 2010 are estimated to beapproximately HUF 150 million (EUR 0.5 million).Per Mikael Jensen, CEO Metro International commented: "By joiningforces with Axel Springer, we are now able to offer our clients oneof the largest reach within print in Hungary. This will enable us tocompete with television, currently the largest media vehicle in thecountry. Through the new editorial changes and format, we aim toprovide a newspaper that will better meet the needs of our youngreaders in Hungary. Following these changes, we are expecting thatMetropol will reach profitability in year 2010."[i] Source: Millward Brown / TGI 2008/III-IV & 2009/I-IIFor further information please contact:Per Mikael Jensen, CEO and President +44 (0)78 4167 3230Anders Kronborg, CFO +44 (0)79 1254 0800Martin Alsander, EVP + 46 (0)70 422 9994 ***ABOUT METRO INTERNATIONAL AND METROMetro is the largest international newspaper in the world. Metro ispublished in over 100 major cities in 19 countries across Europe,North & South America and Asia. Metro has a unique global reach -attracting a young, active, well-educated Metropolitan audience of 17million daily readers.Metro International S.A. shares are listed on Nasdaq OMX Stockholmthrough Swedish Depository Receipts of series A and series B underthe symbols MTROA and MTROB.http://hugin.info/132142/R/1342570/321407.pdfThis announcement was originally distributed by Hugin. The issuer is solely responsible for the content of this announcement.
Datum: 21.09.2009 - 13:01 Uhr
Sprache: Deutsch
News-ID 6025
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