Tea Market Grew 31% in the Last 5 Years
(firmenpresse) - ROCKVILLE, MD -- (Marketwire) -- 08/31/11 -- MarketResearch.com has announced the addition of the new report "Tea and RTD Teas - US," to their collection of Coffee & Tea market reports. For more information, visit .
This report explores the tea and ready-to-drink (RTD) tea market, which grew 31% from 2006-11, primarily on the strength of the RTD segment. The market continues to thrive on the pro-health perception of tea coupled with the fact that manufacturers have been savvy in bringing out consumer-preferred teas in innovative flavors and the convenient RTD format. Sales of tea and RTD tea nevertheless face a number of challenges, such as stagnant growth in two of its four segments and consumer trend away from mid-priced brands. This report addresses these and other issues and explores growth-driving opportunities including:
The current state of the tea industry -- sales trends in the total market, as well as the four tea segments
The importance of having a premium brand in a portfolio to drive growth
Importance of packaging in attaining growth in the market
Prospects of Kombucha tea: before and after the recall
New tea products -- claims and flavors exploration
Growing importance of the teen consumer
Importance of removing artificial sweeteners from RTD teas
Tea drinkers' attitudes toward sugar in RTD teas
Exploration of the growth prospects for single-cup tea pods
For more information, visit .
MarketResearch.com is the leading provider of global market intelligence products and services. With over 300,000 research reports from more than 700 top consulting and advisory firms, MarketResearch.com offers instant online access to the world's most extensive database of expert insights on global industries, companies, products, and trends. For more information, call Veronica Franco at 240-747-3016 or visit .
Contact:
Veronica Franco
MarketResearch.com
240.747.3016
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Datum: 31.08.2011 - 15:08 Uhr
Sprache: Deutsch
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