Where(R) Launches First Airport Store
(firmenpresse) - AUGUSTA, GA -- (Marketwire) -- 09/07/11 -- Where® continues to celebrate 75 years of providing information to travelers around the globe by launching its first branded concession airport store.
In conjunction with Pacific Gateway Concessions, Where® opened Where Traveler Books + More on Sept. 1 in Houston's George Bush Intercontinental Airport (IAH), one of the top 10 largest airports in the United States.
"With our city-specific magazines, hard-cover GuestBooks, maps, QuickGuides and more, Where® has always been the top in-destination resource for travelers. Now we are a part of getting there, too," says William S. Morris III, chairman and CEO of Morris communications, parent company of the Where® brand. "Where® has been who you turn to when you arrive, but now we're offering invaluable information to travelers while they're on their way."
Where Traveler Books + More, named after the Where Traveler website, a 24/7 resource for information on 100 destinations worldwide, contains a large selection of books, magazines, sundry items, accessories and souvenirs, along with other helpful travel items. Where® products will be sold and displayed at the store, including a selection of Where® magazines and GuestBooks for the cities to which Houston flights are headed. Travelers can learn about their destinations before they arrive.
The 1,900-square-foot store is located in International Terminal E, IAH's newest airport terminal. Upon entering Where Traveler Books + More, customers will be greeted by an interactive, touch-screen panel with exclusive Where Traveler content. They can learn more about the brand in a unique, in-store, customer-only interaction.
Where® plans to open Where Traveler Books + More in other major U.S. airports soon.
About Where®: Published by Augusta, Ga.-based Morris Visitor Publications, Where® products are the premier source of local information for travelers across the United States and around the world. From dining and shopping to tours, events and top local attractions, Where® magazines, guidebooks and maps provide insider's knowledge on more than 100 destinations worldwide in print and online ().
About Pacific Gateway: Based in San Francisco and formed in 1998, Pacific Gateway is one of the fastest growing operators of newsstands and gift, souvenir and specialty-retail shops in North America. In recent years, it has partnered with other such brands as Ghirardelli Chocolate, Destination Green, EcoGrounds, Godiva and Samsonite.
For more information, contact:
Morris Communications
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Datum: 07.09.2011 - 18:00 Uhr
Sprache: Deutsch
News-ID 63336
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AUGUSTA, GA
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Books & Publishing
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