Couch & Associates Launches 'The Bridge'-a Cloud Connector Platform That Connects Eloqua With 3rd Party Systems

ID: 63645

Hoovers, StrikeIron and ShipWire Providers Enabled C&A to Extend Eloqua Native Functionality Into Bold New Territory

(firmenpresse) - TORONTO, ONTARIO -- (Marketwire) -- 09/08/11 -- , a professional services marketing organization specializing in marketing automation and sales enablement is proud to announce C&A's platform: - a powerful extension of Eloqua's Program Builder.

With 'The Bridge' C&A's latest innovation leverages Eloqua Cloud Connector technology to interact with 3rd party systems over web services and provide a variety of value add functionality from enhanced Eloqua database management to multi-channel marketing capabilities.

"Using 'The Bridge' Clients can now send SMS text messages as reminders to all registrants on the morning of an event as a medium statistics show open rates are drastically better than email for this type of communication", noted Justin Lowe, Marketing Director, C&A.

"We're seeing clients shift from trying to ask a lot of information upfront on a form with unreliable input to leveraging our Data Append 'Bridge' where they ask for Company Name upfront and then our Hoover Connector fills in the rest with best in class data", added Ryan Abreo, Vice President, C&A. "We have yet to see the most interesting functionality that the "Bridge" will provide but that is the exciting part of this offering, the freedom to customize without complexity".

to learn more about C&A's new Bridge capabilities and sign up for a FREE beta!

About Couch & Associates

Couch & Associates Inc. is a professional services marketing organization that specializes in adding value to marketing processes through automation, effectiveness and sales enablement. Couch & Associates consultancy consists of lead consultants, account & project managers that drive initiatives to their 200+ clients ranging from SMB to Fortune 500. The Couch & Associates design and technical teams add value through their knowledge of best practices and experience with marketing technologies and surrounding infrastructures. The team is certified with a variety of software platforms including Eloqua, Salesforce, Netsuite, SLX and Microsoft Dynamics.

Contacts:
Couch & Associates
Justin Lowe
416.627.5693

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