TourismusMarketing Niedersachsen likes it hot
Online campaign with "ad pepper media" ensures efficient acquisition of new customers
(firmenpresse) - Nuremberg (June/2021). Tourism advertising during lockdown?
Not many dared to take this step. But TMN, the tourism marketing agency of Lower Saxony (TourismusMarketing Niedersachsen GmbH), saw this unique opportunity. Thanks to the full-service provider ad pepper media, TMN's courage was rewarded as well.
Early on, TourismusMarketing Niedersachsen GmbH realized that Germans would look for a vacation destination in their own state during and shortly after the pandemic. But how does a company reach new visitors during the lockdown? Via online advertising, of course.
With ad pepper media, TMN backed exactly the right horse. The full-service provider can draw on years of experience in lead generation on the web. For example, the Nuremberg-based online specialist planned the perfect lead campaign for a full vacation in Lower Saxony.
Target group-specific and data protection-compliant thanks to proven ad pepper methods
The choice fell on a direct marketing campaign. Sounds outdated? Not at all! Because with these measures, a tourism region can reach its guests quite directly. The numbers themselves also speak for the campaign’s success: ad pepper media gained almost 400 double opt-in leads per week via the targeted online marketing campaign for the TMN. The advantages: all potential new customers contacted were selected according to whether they had already searched online for travel destinations in Lower Saxony. Thus, exactly the right visitor segment could be addressed.
Of course, all information was obtained using a data protection-compliant method that is 100 percent in line with the strict GDPR rules. This meant that there was no risk whatsoever for TMN - neither in terms of data protection, nor in terms of campaign targeting for the right guest structure.
The conclusion of ad pepper media and the TMN: even during the lockdown, tourism advertising was worthwhile - at least if the right target group is addressed via the appropriate channel. This digital travel planning for an analog vacation feeling is a successful model for Lower Saxony and promises sunny prospects for the whole tourism region.
But ad pepper media is already packing its virtual suitcases for the next online trip: our current goal is tourism lead acquisition in Austria and Switzerland. We are sure to have the right online advertising campaign for your region as well. Just write to us at salesde(at)adpepper.com or reach out and call us at +49 (0) 911 131346-0.
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Unternehmensinformation / Kurzprofil:
About ad pepper media
ad pepper media is one of the leading international performance marketing companies, specializing in lead generation and addressing the right target group. The full-service provider, with headquarters in Nuremberg, markets internet advertising worldwide, interactively and with a focus on target groups. The team can draw on decades of experience in online business: ad pepper has been supporting advertisers with state-of-the-art marketing solutions since 1999.
ad pepper media GmbH
Frankenstraße 150 D
FrankenCampus
90461 Nürnberg
email: mdorr(at)adpepper.com
Datum: 15.06.2021 - 10:04 Uhr
Sprache: Deutsch
News-ID 639743
Anzahl Zeichen: 2670
contact information:
Contact person: Susanne Pilz
Town:
Nuremberg
Phone: +49 911 131346-0
Kategorie:
Travel & Hospitality
Typ of Press Release: Success
type of sending: send
Date of sending: 15.06.2021
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