Continue to Vary Social Media Content to Maintain Follower Satisfaction
(firmenpresse) - LONDON, UNITED KINGDOM -- (Marketwire) -- 09/15/11 -- Brands looking to reach out to fans across a social network are being advised that without continuously varied content, fan growth is likely to stagnate and engagement will begin to fall. This warning comes on behalf of CrowdControlHQ, provider of dedicated software.
With an increasing number of brands looking to utilise social media to appeal to a wider fan base, it's important for brands to continuously use varied content to maintain follower interest and keep fans coming back and engaging with the brand. With a number of brands likely to be vying with each other to capture the attention of an online audience, variation of content is key to ensuring fans return.
Brands can use a manner of different activities to capture an audience's interest. At a basic level, varying status updates and posts, whether through varying questions or topics of discussion can keep fans commenting and engaging. Further to this, introducing competitions and different activities, such as uploading user-created content, can help make followers believe they're involved in the evolution of the brand, helping the user believe they have a role in the brand page's evolution and further encouraging them to continue to visit and engage.
James Leavesley, co-founder of CrowdControlHQ, said: "Varying content is one of the most important aspects of any social media campaign. Continuously using the same content will have a negative impact on fan growth and engagement, eventually leading to fewer fans viewing and engaging with a brand's posts. Fans want to feel like they're playing a role in an organisation's growth and outreach, so continued interaction with them is essential in bringing them back again and again."
CrowdControlHQ's software enables a brand to control multiple social media profiles from a single source. Whether looking to post across multiple profiles at once or manage different profiles with ease, CrowdControlHQ's makes it easier than ever before. For more information, please visit or call 0845 686 5044.
Contacts:
Philip Keightley
+44 (0) 1858 411 600
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Unternehmensinformation / Kurzprofil:
Datum: 15.09.2011 - 11:00 Uhr
Sprache: Deutsch
News-ID 66201
Anzahl Zeichen: 0
contact information:
Town:
LONDON, UNITED KINGDOM
Kategorie:
Internet
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"Continue to Vary Social Media Content to Maintain Follower Satisfaction"
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