Social Media Users Love Deal Websites but Begin to Hate Groupon
Report Finds Intense Love for Deal Websites Is Fading on Social Media
(firmenpresse) - NEW YORK, NY -- (Marketwire) -- 09/15/11 -- Social media users were overwhelmingly positive about deal websites over the last 12 months, but their passion for online deals is rapidly cooling thanks to growing hatred for Groupon, according to a new social media analytics report from Amplicate.
The report found that 86% of comments posted on social media about deal websites were positive over the last 12 months. But social media users were much less positive in the second half of the year than in the first. 93% of comments on deal websites were positive in the first six months, compared with 81% in the last six months.
Swagbucks was the most loved deal website on social media over the 12 months. Fans of Swagbucks had almost nothing negative to say about the online loyalty program, with 99% of comments expressing love for the rewards site.
Groupon, on the other hand, was far and away the most talked about and most hated deal website (). Its popularity on social media declined dramatically in 2011 thanks to negative press for its controversial Superbowl commercials and growing skepticism about its business model.
However, thanks to a flurry of positive press in 2010, Groupon still managed to garner many more positive comments than negative over the 12 months, with 81% of opinions on social media expressing love for the daily deals giant.
Amplicate's new report 'Public Opinion on Deal Websites on Social Media' reveals that what social media users most liked about deal websites were the great deals and low prices for goods and services. The only common complaint against deal websites was about the food purchased through daily deals.
Amplicate's new report is part of its new social analytics reports service. Amplicate offers in-depth social media analytics reports on every imaginable topic. Reports explain what people have been saying about a topic, when and where they're saying it and why.
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Datum: 15.09.2011 - 13:31 Uhr
Sprache: Deutsch
News-ID 66392
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