Full-Service Interactive Agency LBi Special Ops Media be-hind Online
Marketing for Dan Brown's The L
(Thomson Reuters ONE) - PRESS RELEASEStockholm/Amsterdam, 9 October 2009LBi Special Ops Media (SOM), a full-service interactive agency thatprovides clients with a one-stop solution for all of their onlinemarketing needs (www.specialopsmedia.com), today revealed itself asthe driving force behind the this summer's innovative online campaignfor Dan Brown's new novel The Lost Symbol, published by Doubleday (animprint of Random House.)Campaign components include online PR, the build of the novel'sofficial microsite and "Symbol Quest" game (www.thelostsymbol.com), apartnership with NBC's The Today Show and a four-month social mediacampaign of code-breaking, problem-solving and historical intrigueacross Twitter and Facebook."We're thrilled to have played a vital role in building energy andexcitement around this hotly anticipated release," said TaylorMargis-Noguera, SOM's Chief Marketing Officer. "That Random Housecame to us to work on such a significant property is not only aprivilege but a reflection of our growing stature in the publishingworld.""Special Ops' pioneering approach to social media made them the idealpartner for this release" said Suzanne Herz, Senior Vice President atDoubleday. "Every element of the campaign was fine-tuned toentertain, intrigue and inspire both a hungry Dan Brown fan base andnew, curious readers."For further information please contact:Greg Fatica, Account Director, LBi Special Ops Media+1212-219-0600 x224, gfatica(at)specialopsmedia.comSarah Van Praagh, Head of PR, LBi UK+44 20 7063 6141, sarah.vanpraagh(at)lbi.comEva Ottosson, Group Communications Manager, LBI International AB+46 709 41 21 40, eva.ottosson(at)lbi.comAbout Doubleday and Random House: Random House, Inc. is the world's largest English-language generaltrade book publisher. It is a division of Bertelsmann AG, one of theforemost media companies in the world. Random House, Inc. assumedits current form with its acquisition by Bertelsmann in 1998, whichbrought together the imprints of the former Random House, Inc. withthose of the former Bantam Doubleday Dell. Random House, Inc.'spublishing groups include, the Bantam Dell Publishing Group, theCrown Publishing Group, the Doubleday Broadway Publishing Group, theKnopf Publishing Group, the Random House Audio Publishing Group,Random House Children's Books, the Random House DiversifiedPublishing Group, the Random House Information Group, the RandomHouse Publishing Group, and Random House Ventures. Together, thesegroups and their imprints publish fiction and nonfiction, bothoriginal and reprints, by some of the foremost and most popularwriters of our time. They appear in a full range offormats--including hardcover, trade paperback, mass market paperback,audio, electronic, and digital, for the widest possible readershipfrom adults to young adults and childrenAbout LBi:LBi is a global digital marketing and technology agency, blendinginsight, creativity and expertise to solve business problems. Thelargest genuinely full service agency of its kind in Europe, LBiprovides the full range of digital capabilities, including digitalstrategy, branded content, service design, media, CRM, technology,managed hosting and support services. The Company employsapproximately 1,500 professionals located primarily in the majorEuropean, American and Asian business centers; such as Amsterdam,Atlanta, Berlin, Brussels, London, Milan, Mumbai, New York, Paris andStockholm. LBi is listed on Nasdaq OMX in Stockholm and NYSE Euronextin Amsterdam (symbol: LBI).www.lbi.comAbout LBi Special Ops MediaPart of LBi Group, LBi Special Ops Media is a full-serviceinteractive agency that provides clients with a one-stop solution forall of their online marketing needs. LBi Special Ops Media hasachieved a national reputation as a ground-breaking leader ininteractive marketing strategy, online media and creative services.LBi Special Ops Media develops comprehensive, innovative and engaginginteractive campaigns that integrate viral, user-generated contentand social network marketing initiatives into traditional interactiveadvertising methods.Since its founding in 2002, LBi Special Ops Media has created andmanaged uniquely compelling campaigns for a wide variety of majornational and international brands, including: The Coca-Cola Company;Penguin Publishing; Spike TV; Universal Pictures; Focus Features;Proximo Spirits; William Grant & Sons; Clarins; major record labelssuch as Geffen, Capitol and Columbia; video game publishers SquareEnix, EA Games and Atari. In less than seven years, Special OpsMedia has established itself as a growing leader in the interactivecommunity, and currently employs more than 70 professionals inoffices across New York City and Los Angeles. For more information,please see http://www.specialopsmedia.com.This announcement was originally distributed by Hugin. The issuer is solely responsible for the content of this announcement.
Datum: 09.10.2009 - 19:12 Uhr
Sprache: Deutsch
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