Honeyaid® – SMACK Communications develops name, branding and online shop for global brand of honey filling machines
(PresseBox) - The original Nassenheider® Fill Up 2, a semi-automatic honey filling machine that has gained a top position in the beekeeping industry over more than 20 years, has been reinvented. Marketed under the new name Honeyaid®, the machine is now also available from a dedicated online shop.
The entire project package, from positioning, name development, 3D renderings, key visuals and corporate design, as well as the implementation of the e-shop, lay in the hands of the Berlin-based creative agency.
“Honey and beekeeping are currently trending widely, even David Beckham has beehives and produces his own honey,” explains Martin Bruss, Creative Director of SMACK. “This made it all the more important for us to give the product a sleek and modern appeal.”
Honeyaid® is distributed worldwide and – with the exception of the Arctic and Antarctic – can be found on all continents. This is also the reason for the relaunch: “With the internationally understandable name and the service via the web shop, we can now reach markets outside the EU even more than before,” explains Barbara Wandke, Managing Director of FILLING EVOLUTION GmbH, the division to which Honeyaid® machines belong. The web shop is currently available in German, English, Spanish and Arabic.
The semi-automatic honey filling machine is a real classic made in Germany. It is developed and produced in Dresden. “Honeyaid® stands for German Engineering and that is a good fit for us as an agency,” says Regula Bathelt, Managing Director of SMACK Communications.
More information: www.honeyaid.de
Founded in 1997 by Regula Bathelt and Martin Bruss, the Berlin-based strategy and communications agency is a pioneer in integrated communication concepts. The cross-media agency supports companies – usually in the role as lead agency – in their international marketing activities. Other key areas of expertise are investor communications and employer branding. Services include: Strategic Branding, Creative Concepts, Experience Design as well as web and e-commerce solutions. Clients include DockChemicals, State Capital Mainz, Mercer Germany, NORMA Group, PROTOS Technologie, RKW Group.
www.smack-communications.com
Unternehmensinformation / Kurzprofil:
Founded in 1997 by Regula Bathelt and Martin Bruss, the Berlin-based strategy and communications agency is a pioneer in integrated communication concepts. The cross-media agency supports companies – usually in the role as lead agency – in their international marketing activities. Other key areas of expertise are investor communications and employer branding. Services include: Strategic Branding, Creative Concepts, Experience Design as well as web and e-commerce solutions. Clients include DockChemicals, State Capital Mainz, Mercer Germany, NORMA Group, PROTOS Technologie, RKW Group.
www.smack-communications.com
Datum: 13.04.2023 - 10:44 Uhr
Sprache: Deutsch
News-ID 681400
Anzahl Zeichen: 2326
contact information:
Contact person: Sarlascht BakhtariDagmar Thiam
Town:
Berlin
Phone: +49 (30) 700159-531+49 (0)30 700 159 531
Kategorie:
Telecommunication
Diese Pressemitteilung wurde bisher 311 mal aufgerufen.
Die Pressemitteilung mit dem Titel:
"Honeyaid® – SMACK Communications develops name, branding and online shop for global brand of honey filling machines"
steht unter der journalistisch-redaktionellen Verantwortung von
SMACK Communications GmbH (Nachricht senden)
Beachten Sie bitte die weiteren Informationen zum Haftungsauschluß (gemäß TMG - TeleMedianGesetz) und dem Datenschutz (gemäß der DSGVO).
