Ashland Inc. changes product name to clarify performance value
(Thomson Reuters ONE) -
DUBLIN, Ohio - To provide clarity to customers, Ashland Performance Materials, a
commercial unit of Ashland Inc. (NYSE: ASH), has introduced a new product name,
PureRad(TM), for its range of UV/EB coatings and adhesives previously sold under
the NWC name. Ashland is currently working to complete the product transition to
the new name before the end of the year.
"Ashland produces a broad range of UV/EB coatings and adhesives used for labels,
commercial printing and flexible packaging industries," said Rick Stokes,
product manager, Coatings and Adhesives, Performance Materials. "These products
offer high aesthetics and superior performance, and by renaming the product line
to PureRad, we pull together all of Ashland's high-quality UV/EB coatings and
adhesives under one strong brand." In addition to the PureRad products, Ashland
also offers the flexible packaging industryPurethane(TM) water-based laminating
adhesives, Pureseal(TM) cohesive and heat-seal products and Purelam(TM) solvent-
free laminating adhesives.
Ashland holds extensive knowledge in solvent-free, emulsion and UV/EB adhesive
and coating technologies. "Cooperating with customers to consistently bring
value is standard practice at Ashland. Our application and process experience,
coupled with our range of technology solutions, help our customers balance
performance and sustainability with faster curing, reduced volatile organic
compounds (VOC) and lower applied costs," added Stokes.
Ashland Performance Materials is the global leader in unsaturated polyester
resins and vinyl ester resins. In addition, it provides customers with leading
technologies in gelcoats, pressure-sensitive and structural adhesives.
In more than 100 countries, the people of Ashland Inc. (NYSE: ASH) provide the
specialty chemicals, technologies and insights to help customers create new and
improved products for today and sustainable solutions for tomorrow. Our
chemistry is at work every day in a wide variety of markets and applications,
including architectural coatings, automotive, construction, energy, food and
beverage, personal care, pharmaceutical, tissue and towel, and water treatment.
Visitwww.ashland.com to see the innovations we offer through our four commercial
units - Ashland Specialty Ingredients, Ashland Water Technologies, Ashland
Performance Materials and Ashland Consumer Markets (Valvoline).
- 0 -
(TM)Trademark of Ashland or its subsidiaries, registered in various countries
FOR FURTHER INFORMATION:
Media Relations
Ken Gordon
614-790-1832
kdgordon(at)ashland.com
Ashland:
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Source: Ashland Inc. via Thomson Reuters ONE
[HUG#1550339]
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Datum: 27.09.2011 - 22:01 Uhr
Sprache: Deutsch
News-ID 69756
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