Tieto on Tour - exploring the open seas and the world of IT
(Thomson Reuters ONE) - Tieto Corporation Press Release 16 October 2009 at 09.00 am EET As the year 2009 got off to a rolling start, Tieto launched a newmarketing programme in cooperation with Microsoft and EMC called"Tieto on Tour", built around the companies' advanced offerings andservices. A Mobile Briefing Centre and a sailing boat "Tieto Passion"are used to communicate the message to target audiences in Tieto'smain markets. As the year approaches its end, almost 1 000 customersand partners in numerous Tieto operating countries have participatedin activities promoting the company as an innovative global partnerin IT, with a focus on productivity, sustainability and growth.Now "Tieto Passion" is ready for a new challenge and will participatein la Solidaire du Chocolat on October 18th. This is the firsttransatlantic race to combine sport, event, and charity. Open toClass40s, it will be raced double-handed from Nantes/Saint-Nazaire inFrance to the Yucatán in Mexico.New customer experiencesThe rationale behind the "Tieto on Tour" concept is to offercustomers new experiences, while discussing the vast digitalopportunities yet to be explored. "Tieto on Tour" is about sharingknowledge and experiences across borders, attracting new customersand employees, as well as building the international Tieto brand.The hot topics of discussion in IT are the same all over the world -efficiency, productivity, sustainability and new services. Tieto'sofferings, such as Future Office and Financial Value Chain, meetcustomer demands in these areas perfectly. For example, if a customerhas an interest in sustainability, or Green IT, Tieto can help thecustomer assess, plan, and implement green initiatives forprocurement, operation, and disposal of IT assets and processes, thusreducing the customer's carbon footprint."IT enables growth and efficiency for all kinds of organizations.Consumer-driven IT and state of the art innovations in customerservice are the main drivers for current IT investments. Thecompanies that will come out of the current recession with flyingcolours are the ones who already know how they'll prioritize their ITinvestments after the downturn", comments Pilar Lundholm, ChiefMarketing Officer at Tieto.Tieto on Tour continues in 2010Tieto on tour is about building long-lasting relationships, as wellas increasing Tieto's visibility in the market place andstakeholders' awareness of the company. Boosting the company's salesnaturally plays an important part. The feedback from customers whoparticipated in Tieto on Tour events and had the opportunity to meetTieto experts from around the world, via digital communicationschannels available in the Mobile Briefing Centre, has beenoverwhelmingly positive.The "Tieto Passion" boat provides customers and partners with thechance to sail with people who are passionate about it and learn whatit's like to reach for a nearly impossible, lifelong dream. Withthese excellent experiences to draw on, Tieto on Tour will continuein 2010 with the aim of meeting more customers in all of Tieto'sprimary operating countries.For more information about Tieto on Tour and la Solidaire du Chocolatrace, please visit:http://www.tieto.com/tietopassionhttp://www.tieto.com/tour/http://www.lasolidaireduchocolat.com/enFor more information, please contact:Pilar Obiols Lundholm, Chief Marketing Officerpilar.lundholm(at)tieto.comTIETO CORPORATIONDISTRIBUTIONPrincipal mediaTieto is an IT service company providing IT, R&D and consultingservices. With approximately 16 000 experts, we are among the leadingIT service companies in Northern Europe and the global leader inselected segments. We specialize in areas where we have the deepestunderstanding of our customers' businesses and needs. Our superiorcustomer centricity and Nordic expertise set us apart from ourcompetitors.www.tieto.comThis announcement was originally distributed by Hugin. The issuer is solely responsible for the content of this announcement.
Datum: 16.10.2009 - 08:00 Uhr
Sprache: Deutsch
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