Equity Research on Gannett Co. and The New York Times Company - Weak Advertising Spending Hurts Newspaper Publishers
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Global economic turmoil is weighing heavily on advertising revenues of newspaper publishers. Both The New York Times Company and Gannet Co. are being adversely affected by weak advertising spending. Get your free reports on and at . There is no commitment to join.
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Gannet saw advertising revenue decline 7.3% in the first quarter and 6.5% in the second quarter. Conversely, The New York Times Company expects print advertising revenue to fall 10% and digital advertising revenue to drop 2-3% in the third quarter. report is accessible for free by registering today at .
Newspapers will likely need to lean on alternative revenue streams in the short-term until advertising demand bounces back. The New York Times has had success with its new content pay model and Gannet is seeing revenue growth out of its television advertising segment. report is accessible for free by registering today at .
Moving forward, given the importance of print advertising revenue to newspaper publishers, most companies will likely be treading water in the coming months until advertising demand shows signs of improvement. Growth in other segments will be pivotal to avoid significant losses.
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Datum: 28.09.2011 - 12:15 Uhr
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