WOMMA Summit 2011 Agenda Announced -- Focuses on Creating Talkable Brands
5 Keynotes, 50+ Breakout Sessions, 500+ Smart Marketers in Las Vegas, November 16-18
(firmenpresse) - CHICAGO, IL -- (Marketwire) -- 09/29/11 -- The Word of Mouth Marketing Association () announced today the agenda for the Summit 2011 conference in Las Vegas, November 16-18. WOMMA's annual Summit is the premier marketing conference designed to help marketers engage with their customers in and beyond.
All marketers want to have a Talkable Brand -- one that gets customers talking both online and offline. Social media is critical in achieving this, but the smartest marketers are going beyond . They are utilizing and integrating online and offline strategies to help their brands engage customers and truly become talkable.
"WOMMA Summit 2011 is a must-attend conference for marketing professionals who want to learn the best practices in social marketing, as well as what they can expect from this ever-evolving industry," said , Summit keynote speaker and Founder and Author of We First.
The 500+ attendees at Summit 2011 will learn from top brands and marketers the Best Practice & Next Practice advice for creating Talkable Brands using word of mouth marketing and social media strategies.
Including , Founder and Author of We First.
Mainwaring is an award-winning branding consultant, respected author, influential blogger and international speaker. His keynote presentation is titled "How Social Media can Remake Capitalism and Build a Better World," and he will discuss how brands and consumers can use social media to benefit the world.
Paid, earned, and owned media; ontent marketing; community management; mobile marketing; cause marketing; social customer service; brand advocacy; and many more.
Mattel, Pizza Hut, Sprint, Time Warner, Coca-Cola, Verizon, Yahoo!, and more.
High-level education for seasoned marketing professionals.
Open-forum conversations to allow dialogue and participation among attendees.
: Celebrating the most effective campaigns in word of mouth marketing.
More information about the WOMMA Summit 2011:
WOMMA Summit 2011 agenda:
Word of mouth and social media ethics:
WOMMA Membership:
WOMMA, , is the leading trade association in the marketing and advertising industries that focuses on word of mouth, consumer-generated and social media platforms -- or marketing techniques that include buzz, viral, community, and influencer marketing, as well as brand blogging. The organization is committed to developing and maintaining appropriate ethical standards for marketers and advertisers engaging in such marketing practices, identifying meaningful measurement standards for such marketing practices, and defining "best practices" for the industry.
Founded in 2004, WOMMA members include marketers and brands that use word of mouth marketing to reinforce their core customers and to reach out to new consumers, agencies that deliver word of mouth services and technologies, researchers that track the word-of-mouth experience and offline and online practitioners.
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Contact:
Kristen Smith
312.853.4400
Themen in dieser Pressemitteilung:
Unternehmensinformation / Kurzprofil:
Datum: 29.09.2011 - 13:00 Uhr
Sprache: Deutsch
News-ID 70953
Anzahl Zeichen: 0
contact information:
Town:
CHICAGO, IL
Kategorie:
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