TradeDoubler Rebrands The Search Works to td Search
(Thomson Reuters ONE) - Final step in successful integration of The Search Works into TheTradeDoubler Group in UK and FranceLondon, 20 October 2009 - TradeDoubler, the number one pan-Europeandigital marketing company, today announced that The Search Works inthe UK and France will be rebranded to td Search, effectiveimmediately, bringing it in line with the rest of TradeDoubler's tdSearch businesses across Europe. The rebranding is the final step inthe integration of The Search Works into The TradeDoubler Group. Therebranding also paves the way for future product expansion toleverage the Group's technology investment under a singlepan-European brand. In 2010, TradeDoubler will announce a number ofsignificant developments, including the launch of its single platformto manage holistic digital marketing programmes across the majoronline disciplines in search, display and affiliate. The singleplatform will deliver more informed budget allocation, more effectivecampaigns and even stronger results for customers."Integrating the IP, sales teams, and technical expertise from one ofthe world's biggest search engine optimisation companies with one ofthe industry's largest online marketing companies creates a powerfulsolution for complex, cross-border, multi-lingual search campaignsthat can be coordinated through a single point of contact," saidSimon Burgess, UK Managing Director for TradeDoubler. "td Search hasalready seen great traction with notable new international searchcampaigns for customers such as Avis, DisneyLand Paris and NokiaMusic in recent months. The rebranding to td Search in the UK andFrance is the next step in executing against our strategy forpan-European expansion, unified product development and furtherinternationalisation."TradeDoubler's portfolio of digital expertise now spans search,display, affiliate and technology with its td Search, td Campaigns,td Affiliate, td Searchware and td Integral businesses. Therebranding in the UK and France is a continuation of the rebrandingprocess that began at the beginning of 2009. There are no changes tocustomer service or account management, other than logo and namechanges at all points of contact.With its extensive reach in 19 countries worldwide, TradeDoublerdelivers 32 billion impressions per month, reaching 149 millionunique users and generating 10 million leads every month. The Groupoffers unrivalled access to more than 76% of the European onlineaudience through its publisher networks, which comprise more than128,000 active website publishers and in excess of 1,700 advertisers.About TradeDoublerTradeDoubler is an international digital marketing company offering arange of performance-based marketing solutions. TradeDoubler'sproducts and services provide companies with the tools and expertiseto drive results online whether they are looking to generate sales,leads or traffic or drive brand awareness. Headquartered inStockholm, Sweden, the company boasts a unique global reach spanning19 countries in Europe and Japan. With a breadth of expertise acrossmultiple industry sectors and a network of more than 128,000 websitepublishers, TradeDoubler helps deliver results for over 1,700advertisers including a mix of local and international companies suchas Apple Store, Dell, TeliaSonera and Kelkoo. TradeDoubler is listedon Nasdaq OMX Stockholm Exchange. Please visit www.tradedoubler.comfor further information.For further information, please contact:Els De WitteMarketing DirectorTradeDoublerTel: +44 (0)20 7798 5814Email: els.dewitte(at)tradedoubler.comhttp://hugin.info/136251/R/1348697/324676.pdfThis announcement was originally distributed by Hugin. The issuer is solely responsible for the content of this announcement.
Datum: 20.10.2009 - 14:28 Uhr
Sprache: Deutsch
News-ID 7134
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