Duncan/Channon Names Digital Leader, Robbie Whiting, Director of Creative Technology and Production
Agency Continues Strategic Growth to Keep Clients Ahead of Rapid Pace of Innovation
(firmenpresse) - SAN FRANCISCO, CA -- (Marketwire) -- 10/04/11 -- Integrated advertising agency announces the appointment of Robbie Whiting as director of creative technology and production. A veteran in creative technology, Whiting will report to executive creative director, Michael Lemme, and serve as one of the agency's key creative and strategic leaders, with a special emphasis on the digital practice. He will also oversee the entire spectrum of integrated production. Whiting will support the agency's continued focus on engaging technology to help brands stay ahead of the perpetual change within the marketing industry.
"The impact of digital and in particular the social web has had a tremendous, fundamental impact on brand and advertising," said Lemme. "Robbie has a unique appreciation of the forces that are transforming both the operations and output of agencies like ours -- a set that now includes ad agencies, brand consultancies, so-called digital agencies and even product and service design firms. Robbie's vast experience and proven leadership made him a perfect fit with our ambitions for our clients and for our own organization."
Whiting joins from Draftfcb San Francisco where he was an SVP and led the agency's integrated production department with a similar emphasis on the digital practice. Prior to his role at Draftfcb, Whiting spent five years at TBWAChiatDay LA as creative technology director, helping build that agency's digital practice and working with clients like Nissan, Pepsi, Visa, Mars and Gatorade. Before that, he developed a comprehensive digital capability for the LA agency Ignited Minds, where he worked on Activision, Vivendi-Universal, Sony and Electronic Arts, among others.
"Duncan/Channon's digital work with brands like Hard Rock shows they've got bold technology aspirations," said Whiting. "Understanding how human factors, design and technology shape stories and ideas are a natural part of Duncan/Channon's approach to building brands. That perspective was really important to me, but I also felt a strong connection to the team's non-traditional creative spirit and was impressed by the care with which they've nurtured the agency's principles and artistic culture."
Furthering Duncan/Channon's commitment to digital integration, the agency recently hired Aaron Smith as associate director of communications planning, digital media. Smith will steward the digital communications planning process from strategy through implementation and optimization.
He joins from Omnicom Media Group where he helped lead the worldwide integrated and cross-media strategy for HP's Personal Systems Group. In that role, Smith supervised the planning, buying and selling of digital media, developing integrated partnerships (with the likes of Project Runway and the GRAMMY Awards) and oversaw measurement, reporting and optimization. Previously, Smith served as a senior media planner at Razorfish for such clients as eHarmony, Northwest Airlines and . His work helped increase engagement rates by up to 3x and site-side conversions by more than 2x across his client base.
Founded in 1990, Duncan/Channon () is an independent, full-service advertising agency, based in San Francisco. The award-winning agency delivers integrated marketing services to its growing client roster, which includes , , , , , and . Earlier this year, Duncan/Channon was recognized as one of only five finalists for the American Association of Advertising Agencies' O'Toole Award in the Small Agency category, the third consecutive year the agency has been so honored. Duncan/Channon has received the global award for its work on Hard Rock and Esurance.
Michelle Musburger
Duncan/Channon
415 306 9290
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Datum: 04.10.2011 - 13:30 Uhr
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