Iconic Fashion House Courreges Creates New Limited Edition Bottle for evian(R)
Collaboration Follows Previous Designs from Issey Miyake, Paul Smith, Jean Paul Gaultier, and Christian Lacroix
(firmenpresse) - TORONTO, ONTARIO -- (Marketwire) -- 10/04/11 -- evian® Natural Spring Water has partnered with French fashion designer Andre Courreges to create a new limited edition bottle design that combines evian®'s free-minded spirit with Courreges' nonconventional creativity.
"evian® and Courreges both share the idea that youth is a matter of attitude rather than age," said Jerome Goure, VP Marketing, Danone Waters of America. "The idea here was to bring Courreges' timeless taste for fresh concepts to conceive a water bottle design that radiates a joy and a freedom from convention."
The design features Courreges' elegant white and pink emblematic flower (introduced in 1967) on the backdrop of evian's iconic glass bottle silhouette, radiating youth and positivity. With its organic ink and 100 per cent recyclable packaging, the bottle's very substance conveys the idea that youth is ever evolving regardless of age.
Courreges is known for consistently ushering in major trends, from being the first brand to put women in pants, to debuting the first miniskirt. The fashion house's interest in modern design and futurism seamlessly complements evian®'s Live young® spirit.
Starting with the launch of its Olympic Games bottle in 1992, evian® has had a history of introducing highly coveted limited edition bottles that highlight the brand's spirit. Since 2008, the brand has developed these bottles in partnership with major innovative fashion designers, including Issey Miyake, Paul Smith, Jean Paul Gaultier and Christian Lacroix. With bold and innovative designs, each Limited Edition keeps the same spirit: reinventing a rare and festive moment.
"evian and Courreges are two brands that are bound by a sense of restless optimism," says Barak Orenstein, Senior Brand Manager, evian® Canada. "Together, we seek to bring the Live young® spirit to Canadian homes throughout 2012."
This 750mL bottle will be available at select Canadian restaurants and retailers in November.
About evian®
evian® is all natural and perfectly pure.
Every drop of evian is filtered naturally through layers of glacial sand during a 15+ year journey deep in the heart of the Northern Alps, giving it the purity and taste that nature intended.
More information can be found on , and .
About Courreges
Created in 1961 by Andre and his muse Coqueline Courreges, the Couture house has defined itself with a consistently modern and futuristic style. Having discovered pants for women in 1963 and starting the revolution for women with the introduction of miniskirts, the house of Courreges been driven by the will to free women from the classical conventions of fashion, by developing new forms, implementing new materials and using white and other vibrant colors.
Contacts:
MAVERICK Public Relations
Kristin Sawyer
(416) 640-5525 x228
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Datum: 04.10.2011 - 13:38 Uhr
Sprache: Deutsch
News-ID 72444
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TORONTO, ONTARIO
Kategorie:
Beverages
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