An arresting media campaign for the launch of Jalou by Dolce&Gabbana
(Thomson Reuters ONE) - Sony Ericsson's eagerly anticipated Jalou by Dolce&Gabbana mobilephone launches today in style, with an intriguing media campaigncreated by Dolce&GabbanaLondon, UK - 22 October 2009: Jealousy, glamour and desire takescentre stage in the latest print and online media campaign for Jalouby Dolce&Gabbana. Creative Directors Domenico Dolce and StefanoGabbana bring the exclusive limited edition clamshell handset tolife, while internationally renowned director Cyril Guyot sprinkleshis film magic into the campaign.Exuding style inside and out, the 24 carat gold plated handset isused as the ultimate object of desire in the media campaign, whichalso features five enigmatic, beautiful women who play by their ownrules to find the ultimate style statement.The print advertising campaign reflects the online film, which showsa beautiful and mysterious woman walking through the streets. Sheenters a dark, unknown building, where she finds four elegant womenwaiting. The mysterious woman delicately unveils a rose-colouredobject as if it is a rare, precious jewel. Each woman examines Jalouby Dolce&Gabbana in pure delight and longing. The film's climax comeswhen policemen burst onto the scene and arrest the women for theirinsatiable desire to live outside society and refuse to be tamed intheir pursuit to find beauty and style in their lives.All the models in the film wear the Dolce&Gabbana Fall Winter2009/2010 collection, which is particularly opulent andsophisticated, so it works very well with the precious Jalou byDolce&Gabbana phone.Domenico Dolce and Stefano Gabbana comment: "The campaign theme playswith the concept of jealousy and desire for a must have object, theprotagonists are willing to do whatever is necessary to get it beforeeveryone else, the link with the Dolce&Gabbana brand is the strongfemininity, the exclusivity and luxury of the women that wear theDolce&Gabbana clothing, use the Jalou by Dolce&Gabbana phone andembrace our world in general".Director, Cyril Guyot, says: "The film is about bad girls desiring anobject more than anything, and we felt this was the best way toreflect the key qualities of Jalou by Dolce&Gabbana. The mood has agangster theme, combined with a style, sexiness and humour of HelmutNewton and Guy Bourdin. The style is luxurious and the colours andlighting used throughout are reminiscent of the phone, which is allabout glamour, fashion, strong women and fun".The media campaign assets are available to view here:www.sonyericsson.com/jaloudolcegabbana, with a total of six videosand two print advertisements.Jalou by Dolce&Gabbana is a special limited edition clamshellhandset. The Dolce&Gabbana branded style statement has a beautifullyfacet cut jewel form and is only 73mm long - shorter than yourfavourite lipstick, it is easy to slip into the tiniest clutch orjacket pocket and is full of essential features. The handset comescomplete with exclusive packaging and accessories - three silky rosesatin bags to either protect the phone, store the charger or to evencarry jewellery. There's also a special Dolce&Gabbana branded headsetwith gold accents to keep users connected in style.Even the content is special on Jalou by Dolce&Gabbana. Exclusivephotography and video clips from Dolce&Gabbana's women'sAutumn/Winter 2010 runway show, with sneak preview footage from allthe backstage action, will be pre-loaded on the handset. There isalso a variety of stylish themes and wallpapers, as well as aDolce&Gabbana blog that sends the latest trends, news and gossipdirectly to the mobile phone via an RSS feed.Jalou by Dolce&Gabbana will be available in the exclusive colourSparkling Rose and it comes with the following features and more: * 3.2 megapixel camera - snap favourite outfits and send to friends * Video recording - film and post clips online anytime * Stereo FM radio - catch up on the latest songs while on the move * Music player - with Bluetooth(TM) stereo, PlayNow(TM) and TrackID(TM) * Bluetooth(TM) 2.0 - upload images and videos to social networking sites * Mirror key - check hair before a hot date * Walk Mate step counter - keep fit while on the move * Internet - Google(TM) search, Google Maps(TM), email, instant messaging, picture messaging * Entertainment - YouTube(TM) application, 3D games, video viewing * Weight - only 84gramsJalou by Dolce&Gabbana support GSM/GPRS/EDGE 850/900/1800/1900 andUMTS/HSDPA 2100.Jalou by Dolce&Gabbana at a glance+-------------------------------------------------------------------+| Camera | 3.2 megapixel camera || | 3.2x digital zoom || | Geo tagging || | Photo feeds || | Photo fix || | Send to web || | Video light || | Video recording ||---------------------------+---------------------------------------|| Music | Bluetooth(TM) stereo (A2DP) || | Media player || | MEGA BASS(TM) || | Music tones (MP3/AAC) || | PlayNow(TM) || | TrackID(TM) ||---------------------------+---------------------------------------|| Web | Access NetFront(TM) web browser || | Bookmarks || | Google(TM) search (from standby) || | Web feeds ||---------------------------+---------------------------------------|| Communication | Call list || | Conference calls || | Speakerphone || | Vibrating alert || | Video calling (main camera) ||---------------------------+---------------------------------------|| Messaging | Conversations || | Email || | Microsoft Exchange ActiveSync(TM) || | Instant messaging || | Picture messaging (MMS) || | Predictive text input || | Sound recorder || | Text messaging (SMS) ||---------------------------+---------------------------------------|| Design | Auto rotate || | Media || | Picture wallpaper || | Wallpaper animation ||---------------------------+---------------------------------------|| Entertainment | 3D games || | FM radio with RDS || | Java(TM) || | Motion gaming || | Video streaming || | Video viewing || | Walk Mate step counter || | YouTube(TM) application ||---------------------------+---------------------------------------|| Connectivity | A-GPS (US only) || | Bluetooth(TM) technology || | Google Maps(TM) || | Modem || | Synchronisation || | USB mass storage || | USB support ||---------------------------+---------------------------------------|| Organizer | Alarm clock || | Calculator || | Calendar || | Contacts || | Flight mode || | Notes || | Stopwatch || | Tasks || | Timer ||---------------------------+---------------------------------------|| Location-based services | A-GPS || | Google Maps(TM) || | Turn-by-turn navigation ||---------------------------+---------------------------------------|| Accessories | In-Box: || | Sony Ericsson Jalou || | Battery || | Battery Charger || | Colour-matched stereo portable || | handsfree || | User guide ||---------------------------+---------------------------------------|| Facts and Figures | Size: 73 x 45 x 18.2 mm || | Weight: 84 grams || | Colours: Jalou by Dolce&Gabbana: || | Sparkling Rose || | Jalou: Onyx Black, Aquamarine Blue, || | Deep Amethyst || | Main screen: 262,144 colour TFT || | Resolution: 240 x 320 pixels (QVGA) || | Size: 2.0 inches || | External Screen: Monochrome LCD || | Resolution: 128 x 36 pixels || | Size: 1.3 inches || | Phone memory: Up to 100 MB || | Memory Card Support: SanDisk || | microSD(TM) || | Talk time GSM: Up to 7 hours || | Standby time GSM: Up to 350 hours || | Talk time UMTS: Up to 4 hours 30 min || | Standby time UMTS: up to 250 hours || | Video call time: Up to 2 hours ||---------------------------+---------------------------------------|| Availability and versions | Networks: || | Jalou by Dolce&Gabbana and Jalou: || | GSM GPRS/EDGE 850/900/1800/1900 || | UMTS HSDPA 2100 |+-------------------------------------------------------------------+On the webEverything worth knowing about Jalou: www.sonyericsson.com/JalouLegal1) Facts and features may vary depending on local variant.2) Operational times are affected by network preferences, type of SIMcard, connected accessories and various activities e.g. playinggames. Kit contents and colour options may differ from market tomarket. The full range of accessories may not be available in everymarket.© Sony Ericsson Mobile Communications AB, 2009.The liquid identity, TrackID and PlayNow are trademarks or registeredtrademarks of Sony Ericsson Mobile Communications AB. Sony and MEGABASS are trademarks or registered trademarks of Sony Corporation.Ericsson is the trademark or registered trademark ofTelefonaktiebolaget LM Ericsson.TrackID is powered by Gracenote Mobile MusicID. Gracenote andGracenote Mobile MusicID are trademarks of Gracenote, Inc. Bluetoothis a trademark or registered trademark of Bluetooth SIG Inc. GoogleInc. Google and Google Maps are trademarks or registered trademarksof Google Inc. Java and all Java-based trademarks and logos aretrademarks or registered trademarks of Sun Microsystems, Inc.NetFront is a trademark or a registered trademark of ACCESS Co., Ltd.SanDisk and microSD are trademarks or registered trademarks ofSanDisk Corporation. Exchange ActiveSync is a trademark or registeredtrademark of Microsoft Corporation.Other product and company names mentioned herein may be thetrademarks of their respective owners.Any rights not expressly granted herein are reserved. Subject tochange without prior notice.Sony Ericsson Mobile Communications AB, SE-221 88 Lund, SwedenSony Ericsson is a 50:50 joint venture by Sony and Ericssonestablished in October 2001, with global corporate functions locatedin London and operations in all major markets. Our vision to becomethe industry leader in Communication Entertainment; where new stylesof communicating through the internet and social media, becomeentertainment. Sony Ericsson offers exciting consumer experiencesthrough phones, accessories, content and applications. For moreinformation please visit: www.sonyericsson.com.FOR MEDIA INFORMATION PLEASE CONTACT:Sony Ericsson Global Communications & PRMerran Wrigley +44 208 762 5862General Press: +44 208 762 5858E-mail: press.global(at)SonyEricsson.comProduct images: www.sonyericsson.com/presshttp://hugin.info/133603/R/1349247/325173.pdfThis announcement was originally distributed by Hugin. The issuer is solely responsible for the content of this announcement.
Datum: 22.10.2009 - 11:00 Uhr
Sprache: Deutsch
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