The I.C.E. St. Moritz 2026: Where Automotive Icons Meet Alpine Elegance
The I.C.E. St. Moritz 2026 invites collectors to a rare concours on ice, framed by mountains and timeless luxury.
(firmenpresse) - 30–31 January 2026 · I.C.E. St. Moritz, Switzerland
A Winter Stage Unlike Any Other:
St. Moritz, long regarded as a familiar winter retreat for the world’s most discerning travelers, is preparing once again for one of its most remarkable events. At the end of January 2026, the I.C.E. St. Moritz – International Concours of Elegance will return to the frozen lake, transforming it for two days into a setting that feels almost otherworldly. What might be a traditional classic?car gathering elsewhere becomes something entirely different here: a blend of alpine clarity, mechanical beauty, and an understated elegance that St. Moritz seems to create effortlessly.
Where Nature Creates the Perfect Canvas:
When winter reaches its quiet, crystalline peak in the Engadin, the lake turns into a flawless white stage. This natural transformation lasts only briefly, and it is within this narrow window that the I.C.E. St. Moritz unfolds its charm. Some of the world’s rarest and most treasured classic automobiles glide across the ice as if the landscape were made for them. For collectors and enthusiasts, it is more than an event; it is a ritual that brings together craftsmanship, engineering heritage, and the unmistakable atmosphere of a St. Moritz winter.
Two Days of Living Automotive Art:
Over the course of two days, the frozen lake becomes a living gallery. Friday is dedicated to the static exhibition, giving guests the chance to study each vehicle up close—its lines, its history, the subtle details that reveal the hand of its maker. Saturday shifts the mood entirely. Engines come alive, snow lifts in soft spirals, and the cars move across the ice in a way that feels both surreal and deeply poetic. It is one of the few concours events in the world where the vehicles are not only admired but also experienced in motion.
A Private World for the Most Discerning Guests:
For those accustomed to the highest levels of privacy and comfort, The I.C.E. offers a world within the world. The Drivers’ Lounge serves as a discreet retreat for owners, pilots, and invited guests. Here, conversations unfold naturally, away from the public eye, accompanied by a refined culinary program that reflects the region’s gastronomic heritage. The VIP Lunch, hosted directly on the lake, adds another layer of exclusivity—an intimate moment in a setting that feels almost suspended in time.
A Tradition Rooted in St. Moritz’s Winter Legacy:
St. Moritz has a long history of hosting extraordinary winter events, from White Turf to Snow Polo, and The I.C.E. has quickly earned its place among these icons. What sets it apart is the way it blends tradition with a sense of spontaneity. The event depends entirely on nature; it can only happen when the lake reaches the perfect state of frozen stillness. That unpredictability gives the concours a rare, fleeting quality—one that resonates deeply with guests who appreciate experiences that cannot simply be replicated elsewhere.
New Categories for a New Era of Collecting:
The 2026 edition introduces new categories that broaden the event’s scope, including “Birth of the Hypercar” and “Legends Reimagined.” These additions reflect the evolving landscape of automotive collecting, where heritage and innovation increasingly intersect. For many participants, the event is an opportunity not only to showcase their vehicles but also to connect with fellow collectors who share a similar appreciation for design, engineering, and the stories behind these remarkable machines.
A Town Immersed in the Spirit of the I.C.E. St. Moritz:
Beyond the lake, the entire town embraces the spirit of the event. Galleries curate special exhibitions, boutiques extend private appointments, and the grand hotels—Badrutt’s Palace, the Kulm, the Carlton, and Suvretta House—welcome guests with their signature blend of heritage and contemporary comfort. Evenings unfold in a way that feels distinctly St. Moritz: unhurried, elegant, and touched by a sense of quiet exclusivity.
A Moment Where Time Seems to Stand Still:
As twilight settles over the Engadin, the mountains reflect soft hues across the ice, and the lake becomes a tableau of light and shadow. It is in these moments that the essence of The I.C.E. becomes clear. The event is not simply about cars; it is about atmosphere, about the interplay between nature and craftsmanship, and about the pleasure of experiencing something truly singular.
Further Information: https://luxury-tour-switzerland.com/the-i-c-e-st-moritz/
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Unternehmensinformation / Kurzprofil:
Luxury Switzerland Tours: Experience an unforgettable journey through Switzerland, a country renowned for its exceptional beauty, luxury, and exclusivity.
https://luxury-tour-switzerland.com/
Brigitte Heller
Schönenbodenstrasse 2
6410 Goldau
Switzerland
E-Mail: mail(at)switzerland-highlights.com
Brigitte Heller
Schönenbodenstrasse 2
6410 Goldau
Switzerland
E-Mail: mail(at)switzerland-highlights.com
Brigitte Heller
Schönenbodenstrasse 2
6410 Goldau
Switzerland
E-Mail: mail(at)switzerland-highlights.com
Datum: 07.01.2026 - 11:55 Uhr
Sprache: Deutsch
News-ID 731091
Anzahl Zeichen: 4952
contact information:
Contact person: Brigitte Heller
Town:
Goldau
Kategorie:
Travel & Hospitality
Typ of Press Release: Success
type of sending: send
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