DGAP-News: Blueweb Mobile Media Accomplishes That Which Several Others Couldn't - Free WiFi For Downtown Delray Beach
(firmenpresse) - DGAP-News: Blueweb Mobile Media PLC / Key word(s): Miscellaneous
Blueweb Mobile Media Accomplishes That Which Several Others Couldn't -
Free WiFi For Downtown Delray Beach
06.10.2011 / 17:50
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Blueweb Mobile Media Accomplishes That Which Several Others Couldn't- Free
WiFi For Downtown Delray Beach
Delray Beach, FL July 21st, 2011- The dream of bringing WiFi to downtown
Delray Beach has finally been accomplished. It seemed like an impossible
feat, as 2 other organizations had tried and failed.
The Delray Beach Marketing Cooperative (DBMC) - a partnership between the
Greater Delray Beach Chamber of Commerce, City of Delray Beach, Community
Redevelopment Agency and Delray Beach Downtown Development Authority- is
now taking up the task, which died a few years ago and recently got the
renewed support of the community.
'It's a three-phase project,' said Sarah Martin, Executive Director of the
DBMC. 'And this would be the first downtown to have something like this.'
In addition to free Wi-Fi from Northwest/Southwest Fifth Avenue to State
Road A1A along Atlantic Avenue, the company will also provide a smart phone
application for downtown Delray Beach and several virtual and interactive
kiosks in the downtown area that will help residents and visitors with
dining and entertainment listings.
Nationwide, wireless providers have pulled away from working with local
governments after finding little profit and high costs.
But Martin said this project is self-sustainable because Blueweb Mobile
Media would generate revenue from advertising while the DBMC can deliver a
message to residents and visitors without an expense.
'It seems like everyone is behind the project,' Martin said. 'I've had very
little negative feedback.'
'So many times service providers and Data companies tend to overcomplicate
how simple a project like this should be,' said Daniel Kinney, CEO of
Blueweb Mobile Media. 'With new technology we are able to install the
system and cover the costs with ad revenue in an extremely short period of
time. We have created a 'geo-targeted advertising' scenario for residents
and merchants of the Downtown to take advantage of, just by going to the
Downtown's WiFi channel. They are re-directed to a customized landing page
that will showcase each merchant. Local retailers can now 'drive' consumers
into their stores by utilizing the networks advertising capabilities. We
are also setting up the interactive screens and floors for Local
advertisers to create an interactive experience for their target consumer
through a Way Finding Platform. All of this combined with Proximity
Marketing to deliver the custom mobile app will create enormous revenue
streams for Blueweb and the DBMC.'
Blueweb Mobile Media is currently in negotiations with several other
Downtown Coops to bring WiFi and the interactive project to life in
specific DMA's.
About Blueweb Mobile Media PLC
Blueweb Mobile Media PLC is an industry leading mobile advertising company.
The Company offers fully interactive experiences to mobile devices with a
wide range of 'one-way' (content push), and 'two-way' (opt-in) campaigns.
With its exclusive partnership with Bluevibe Ltd (www.bluevibe.net),
Blueweb Mobile Media has the ability to manage Proximity Marketing
campaigns remotely, allowingthe company to set up geo-targeted mobile 'hot
zones' throughout the US. Visit www.bluewebmm.com for more information.
Stock Symbol: BWC on the Frankfurt Stock Exchange (BWC: GR)
About the Delray Beach Marketing Cooperative
The Delray Beach Marketing Cooperative, Inc. was Incorporated in June 2010
as a 501 (c)6. There are currently four partners involved with the
organization. These organizations include the Chamber of Commerce, the City
of Delray Beach, the Community Redevelopment Agency, and the Downtown
Development Authority. Please visit www.downtowndelraybeach.com for more
information. The Delray Beach Marketing Cooperative's mission is to attract
people to the City, create a positive image and increase awareness of
Delray Beach for a positive economic impact through Destination Marketing,
marketing programs, events and community collaboration.
End of Corporate News
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Unternehmensinformation / Kurzprofil:
Datum: 06.10.2011 - 17:50 Uhr
Sprache: Deutsch
News-ID 73600
Anzahl Zeichen: 3581
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Kategorie:
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