Ahlstrom's revised strategy: Profitable growth based on two distinct business models

Ahlstrom's revised strategy: Profitable growth based on two distinct
business models

ID: 7448

(Thomson Reuters ONE) - Ahlstrom Corporation STOCK EXCHANGE RELEASE 27.10.2009Ahlstrom Corporation, leading supplier of nonwovens and specialtypapers, has completed its conclusions of the strategy review processinitiated in April. The aim of the process was to verify the futuredirection and ambitions of the company. The development of businessoperations will be based on profitable growth, with increased focusin Asia. At the same time, the company aims to manage its balancesheet and reduce its gearing ratio.In accordance with the revised strategy, Ahlstrom's operations willbe based on two distinct business models resulting from differentcompetitive situations, market growth potential and possibilities todifferentiate in various product lines. The first business model isbased on providing customers with added value products and the secondon operational excellence.The value-added business will be the company's primary growth engine,developing through organic growth and possibly by making smallacquisitions. Innovative new products that help Ahlstrom's customersbecome more competitive will create the foundation of success. Thecluster will include the Fiber Composites segment's AdvancedNonwovens and Glass & Industrial Nonwovens business areas as well asthe transportation and liquid filtration media in the Filtrationbusiness area.. It will also include crepe papers and vegetableparchment from the Technical Papers business area of the SpecialtyPapers segment.The operational excellence business will be key to support the growthof the company. The main focus will be to develop cost effectiveproducts serving customer needs, through for instance, alternativeraw materials or new technological solutions. The cluster covers theRelease & Label Papers business area and the majority of theTechnical Papers business area in the Specialty Papers segment. Inthe Fiber Composites segment, it will include the Home & PersonalNonwovens business area and air filtration media in the Filtrationbusiness area.The long-term target of the strategy is to strengthen Ahlstrom'scompetitive position and generate returns that are in line with thecompany's financial targets. One of the most important indicators isreturn on capital employed (ROCE), which should reach its targetlevel of 13%. In January-September ROCE was 1.5% and inJuly-September 4.8%. Measures to reach these targets will becontinued with regard to the product lines and units falling belowthe target level.Ahlstrom OyjJan LångPresident & CEOTel. +358 (0)10 888 4700Distribution:Main mediawww.ahlstrom.comAhlstrom in briefAhlstrom is a global leader in the development, manufacture andmarketing of high performance nonwovens and specialty papers.Ahlstrom's products are used in a large variety of everydayapplications, such as filters, wipes, flooring, labels, and tapes.Based upon its unique fiber expertise and innovative approach, thecompany has a strong market position in several business areas inwhich it operates. Ahlstrom's 6,000 employees serve customers viasales offices and production facilities in more than 20 countries onsix continents. In 2008, Ahlstrom's net sales amounted to EUR 1.8billion. Ahlstrom's share is quoted on the NASDAQ OMX Helsinki. Thecompany website is at www.ahlstrom.com.This announcement was originally distributed by Hugin. The issuer is solely responsible for the content of this announcement.



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Bereitgestellt von Benutzer: hugin
Datum: 27.10.2009 - 11:00 Uhr
Sprache: Deutsch
News-ID 7448
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