HubPages Announces Support of IAB's Rising Stars Display Ad Units
The HubPages Ad Performance Assurance Guarantees Campaign Goals for Brands
(firmenpresse) - SAN FRANCISCO, CA -- (Marketwire) -- 10/12/11 -- () today announced its support for IAB's groundbreaking Rising Star Display Ad Units including the Billboard and the Portrait, and applauded the organization's pledge to drive a creative transformation of the interactive advertising space, and boost marketers' confidence that they could successfully build brands online through interactive premium ad units.
As a part of its demonstration of solidarity with IAB's mission, HubPages also announced that it has already begun implementation on its site of the Billboard (970 x 250) and Portrait (300 x 1050) for several large consumer brands, the campaigns for whom have already demonstrated results that exceed performance benchmarks. These formats are designed to provide a stronger visual impact with site visitors, and inspire a new degree of interaction beyond simple click through. For the brands, these formats enable a new degree of creative freedom and the opportunity to embed video formats. HubPages also supports all six of the Rising Stars Display Ad Units, including the Filmstrip, a 300 x 3000 unit, viewable through a 300 x 600 window, the Sidekick, the Slider and the Pushdown.
HubPages has implemented these formats for the past quarter, and has found higher than expected results for the Billboard and the Portrait, which have shown exceptional results for brand advertising on ().
"In the last few months, we've run large-scale consumer brand campaigns using the new display Billboard and Portrait formats. In one such campaign, the brand lift exceeded its target by 11 percent and there was a 20 percent lift in brand perception, which really pleased the client," says Chris Little, Director of Media Sales of HubPages. "With these new formats, and with the fact that HubPages receives an intent-driven audience that primarily comes to the site through natural search, the new IAB ad formats really deliver on the metrics that matter to brand advertisers: brand lift, brand perception, and intent to purchase."
"HubPages is so confident of our ability to deliver on our clients' targets, that we are happy to continue to offer the HubPages Ad Performance Assurance, guaranteeing the client's target brand performance," says Paul Edmondson, CEO of HubPages. "When brands advertise on HubPages, they meet all agreed-upon brand performance metrics through the campaign, or they don't have to pay."
HubPages' large and interactive formats perform especially well for high-impact consumer-facing campaigns for brands that integrate their campaigns along HubPages' hierarchy of twenty-one topics, including personal finance, health, food and cooking, home, fashion and beauty, consumer technology, and many others.
HubPages () is a social content community where everyday experts earn an income by communicating their knowledge to information seekers through online articles. For users, HubPages is the most rewarding place to contribute knowledge while interacting with a like-minded community, making money, and retaining the ownership of their content. HubPages provides users with turnkey technology, a Google-enabled platform and an easy way to be recognized for their expertise and knowledge.
HubPages reaches over 15 million US unique consumers across the website, mobile site and social channels. For brands, this translates to an intent-driven consumer reachable at the moment when their brand means the most. Also, HubPages' nearly 250,000 influential writers are key and enthusiastic brand advocates and ambassadors on the site through their content.
Started in 2006, the company has raised $8 million in funding in two rounds from Hummer Winblad Venture Partners and Storm Ventures.
HubPages
Pia Chatterjee
PR Manager
415-684-5979
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Datum: 12.10.2011 - 12:07 Uhr
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News-ID 75185
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