Trick-or-Treatiquette
(firmenpresse) - LONDON, UNITED KINGDOM -- (Marketwire) -- 10/24/11 -- Asda research shows how to maximise the trick-or-treat yield this Halloween
Shoppers need not lose their heads over finding the right for their children, with new research showing which costumes to wear for a profitable night of trick-or-treating and bulging treat bags.
New research from at Asda has shown that 67% admit their chocolate generosity is heavily influenced by the costumes worn by trick-or-treaters and 65% prefer traditional costumes over modern creations such as Freddie Kruger or Scream's Ghostface.
Witches, skeletons and vampires have all seen massive sales uplifts this year, with the cute George pumpkin dress-up selling out online in just a few hours of it going on sale.
And most treat-givers agree these are the best choices for Halloween with 71% giving witches the thumbs up - skeletons come in at 57% and vampires 54%.
Pet costumes also rank highly, giving Fido the chance to don his fangs and cape and 'aw' householders into treat-giving submission.
Asda's Halloween buyer Erin Griffin said: "With almost two thirds of homes planning to welcome Halloween revellers this year, it looks like the nation has fallen under the All Hallows spell.
"Fancy-dress has always been popular with Brits - Halloween is the perfect time for children to take part in this much-loved dress-up custom, and it's a great time of year to teach them about generosity and community spirit."
The research also shows how best to plan your All Hallows Eve, with almost 90% of people saying they're much happier opening the door to groups they know or recognise, and almost half admitting they would hesitate to open the door if they don't see an adult chaperone present.
Most people think four mini ghouls is the ideal number to greet on the doorstep, with more than half thinking their sweet supply will last a maximum of 90 minutes before running out.
And the survey reveals the top-10 generous towns this year:
Erin adds: "There is a level of trick-or-treatiquette expected on Halloween. We've found that most households expect to be busiest just after 6pm on the big night and hope the last call will be no later than 7.45pm so they can relax, or enjoy their own Halloween party with friends and family without interruptions.
"We also advise that homes not expecting mini-vamps and witches should still stock up on a few odd treats - for those caught out in the past it seems the more peculiar gifts have been a bowl of soup, a sausage roll, a can of baked beans, a hard-boiled egg and even a toothbrush.
"So to all trick or treaters out there, look out for those glowing pumpkin heads and spooky inflatable ghosts to make sure you're visiting houses in a ghoulishly generous mood - and if you live in any of the top 10 Halloweenorific towns then you're in for a bumper night."
Children's Halloween dress up, including witches and skeleton costumes, start at just GBP 5 from George at Asda. Get yours in store and online at - with free in store collect to any Asda. Adult costumes and everything you could need to make sure your Halloween is a night to remember are at Asda in store or online at .
Notes to Editors
Research was carried out by Asda through a national Omnibus survey through a sample of 2,000 UK households.
About Asda Stores Ltd.
Founded in the 1960s, Asda today is one of Britain's leading retailers. It has over 170,000 dedicated Asda colleagues serving customers from 433 stores, including 31 supercentres, 302 superstores, 75 supermarkets, 27 ASDA Living stores, 23 depots and eight recycling centres across the UK (Great Britain and Northern Ireland). It has its main home office in Leeds, Yorkshire and its George clothing division based in Lutterworth Leicestershire. Asda serves over 18 million shoppers a week in store and its growing home shopping business serves over 97 per cent of UK homes.
Contacts:
Euro RSCG PR
Claire Boyd
0161 234 9715
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Datum: 24.10.2011 - 17:10 Uhr
Sprache: Deutsch
News-ID 79463
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LONDON, UNITED KINGDOM
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Family
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"Trick-or-Treatiquette"
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