Star Sets Its Sights on Denver, the West for Launch of Its First Locally Grown Olive Oil
Historic California Brand Chooses the Mile High City to Test Its Star(R) California Extra Virgin Olive Oil, as Well as Other Mediterranean-Style Products
(firmenpresse) - FRESNO, CA -- (Marketwire) -- 10/25/11 -- If you can make it in the kitchens and restaurants of Denver and the West, home to some of the most discriminating Mediterranean cuisine-loving foodies and families in the world, you can make it anywhere.
That's the thinking of STAR® Fine Foods, the 113-year-old West Coast importer of olive oils and specialty food products that has selected the Mile High City to test a stable of new products, including the first locally grown extra virgin olive oil in its history scheduled for major distribution and promotion.
Based in Fresno, Calif., Star is among the Golden State's oldest and most distinguished makers of Mediterranean specialty products, known for its locally distinctive olive oils produced from some of the richest olive-growing regions of the world.
The new features a unique blend of fresh, first cold-pressed Arbequina, Arbosana and Koroneiki olives grown in California's Central Valley. It arrives in Denver and Western U.S. supermarkets and specialty food retailers Fall 2011 in 16- and 24-ounce glass bottles for the suggested retail price of $9.45 and $12.98, respectively. It's also available online () now.
"Denver knows its Mediterranean cuisine like few other places in the country -- so we knew we wanted to preview our new California EVOO here," said Jeffrey Freeman, CEO and president of Borges USA.
According to Freeman, Denver olive oil fans can expect memorable aromas, fruity notes and a peppery finish that is uniquely complementary to Star's olive oils grown in the Mediterranean region. Star will be working with Denver-based chefs, restaurateurs, food bloggers and other influencers to get the word out.
"Even the most passionate connoisseurs of Mediterranean cuisine are surprised to learn of the remarkable taste variances and pairing possibilities of regionally grown olive oils," he said. "Our new California EVOO offers a bolder taste, perfect for a lighter menu. It pairs especially well with salads, pastas and marinades, and is great for bread dipping."
Like all olive oils, Star California Extra Virgin Olive Oil is one of the healthiest fats, with no cholesterol, carbohydrates or trans fats. It is gluten-free and high in monounsaturated fats and antioxidants.
Founded by the Guirlani family in San Francisco in 1898, STAR Fine Foods is one of California's oldest and most distinguished food brands, best known for producing distinctive olive oils and Mediterranean specialty products from the richest olive-growing regions of the world. Star is the top-selling olive oil in the Western United States and one of the best-selling olive oils nationally. The Fresno, Calif., based company also imports Spanish green olives, Greek pepperoncini, vinegars, capers, anchovies, and onions, as well as a line of domestically produced products. Star is owned by Borges USA, a division of the Borges Mediterranean Group, a 115-year-old Spanish food company with holdings in more than 100 counties. For more information, go to .
Chris Yemma
DGWB PR
(714) 881-2412 office
(619) 850-7240 mobile
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Datum: 25.10.2011 - 13:00 Uhr
Sprache: Deutsch
News-ID 79865
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