Small Skincare Line Competes Against Major Brands in Costco
Owner of Lily.B Offers Entrepreneurs Inspiration in Tough Economy
(firmenpresse) - PHOENIX, AZ -- (Marketwire) -- 10/26/11 -- She's gone from a start up business to Costco shelves in 12 months... and as her Lily.B Skincare Line continues to grow, Liz Bishop wants to share business insight with fellow entrepreneurs and inspire them to fight through this economy.
When Bishop -- a veteran in the skincare industry and mother of two -- created Lily.B the goal was simple... offer women a natural, simple alternative to their daily skin care. Women of all ages are taking notice of the simple, effective three-step approach.
"The earlier a woman pro-actively cares for her skin -- routine cleansing, deep skin-nourishment and daily protection from the elements, using effective, natural ingredients -- the healthier and younger looking her skin will be," says Bishop.
"The first time I saw Lily.B Ultra Eye Cream on the shelves at Costco, competing alongside powerhouse beauty brands, I knew the hard work was starting to pay off and I was on the right track."
The race is now on... if Lily.B Ultra Eye Cream sells well in the selected Costco stores during the October through November pilot, Lily.B may be one step closer to becoming a household name.
"Costco is hopeful Lily.B's appealing natural formulation, moderate price point and emphasis on skin-health and age prevention will resonate well with their beauty consumer," Bishop exudes. "It's an exciting and nerve-wracking time as we continue to grow."
Lily.B, which is naturally formulated and suitable for all skin types, emphasizes botanical ingredients and essential oils, deep skin nourishing properties and age defying benefits. It contains no parabens, glycols, sulfates, dyes, artificial fragrance, or other skin irritating additives. Lily.B has been tested by skin experts and beauty enthusiasts, never on animals, and is endorsed by dermatologists.
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Datum: 26.10.2011 - 19:35 Uhr
Sprache: Deutsch
News-ID 80656
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PHOENIX, AZ
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"Small Skincare Line Competes Against Major Brands in Costco"
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