Kesko admitted to the List of Trademarks with a Reputation
(Thomson Reuters ONE) - KESKO CORPORATION PRESS RELEASE 12.11.2009 AT 12.00 1(1)Kesko has been admitted to the List of Trademarks with a Reputationkept by the National Board of Patents and Registration of Finland(NBPR). Admission to the list of trademarks well-known in Finland isby application.The NBPR initiated the List of Trademarks with a Reputation in August2007. The list is public and aims to provide information and helpavoid trademark disputes. Admission to the list is based on strongevidence of a trademark's wide recognition in Finland. In addition toKesko, there are currently 36 brands on the list, including Pirkka,the K-sign, Paulig and Finlayson.Kesko has been part of the Finnish society since 1941. Kesko'sbusiness started when four regional wholesaling companies that hadbeen founded by retailers were merged. The name 'Kesko' was inventedby then Managing Director E.J. Railo. The word in itself does notmean anything in Finnish, but phonetically it resembles the Finnishword for concentration (keskittyminen), which in this case referredto the concentration of four regional wholesalers into one nationwideoperator, combining their purchasing power to ensure lower prices andhigher availability of goods.Today Kesko operates in eight countries: Finland, Sweden, Norway,Estonia, Latvia, Lithuania, Russia and Belarus. Kesko's divisions arethe food trade, the home and speciality goods trade, the building andhome improvement trade, and the car and machinery trade.According to the survey made in 2008 by the British brand valuationconsultancy, Brand Finance, and the Finnish BrandWorxx, Kesko is thesecond most valuable brand behind Nokia among the Finnish listedcompanies.Logos and photos can be downloaded fromhttp://aineistopankki.kesko.fi/kesko_en.Further information:Brand Director Anne Laakso, Kesko Corporation, CorporateCommunications and Responsibility, tel. +358 1053 22721Kesko (www.kesko.fi) is a retail specialist whose stores offerquality to the daily lives of consumers. Kesko has about 2,000 storesengaged in chain operations in the Nordic and Baltic countries,Russia, and Belarus.This announcement was originally distributed by Hugin. The issuer is solely responsible for the content of this announcement.
Datum: 12.11.2009 - 11:01 Uhr
Sprache: Deutsch
News-ID 8293
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