Bombardier Invites Passengers to Design the Interior of Future Trains
(Thomson Reuters ONE) - Contest "YouRail - Visions of Modern Transportation" is already aconsiderable success on the internetBERLIN, GERMANY--(Marketwire - November 16, 2009) - BombardierTransportation has launched a worldwide web-based contest for thecreation of innovative interior designs for trains. "YouRail -Visions of Modern Transportation" calls on consumers to unleash theircreativity and express their vision of future train interiors."While input from rail operators, our direct customers, is stillcrucial, this contest enables us to engage passengers directly tobetter understand their needs and propose innovative solutions," saysMartin Ertl, Chief Innovation Officer Bombardier Transportation. Headds: "Within a few days we have received 1.000 entries. More than780 web users are already active members of the YouRail community andare taking part in what is called open innovation. This demonstratesthe potential this kind of end-user involvement also has in ourbusiness."Participants in the competition are invited to submit their proposalsfor different categories over the internet. Bombardier executives andexternal experts will select the winning design and award prizesworth 10.000 euros ($15.000 US) for the best entries. The successfuldesigns will be presented by Bombardier in September 2010 at theworld's most important rail technology trade show, InnoTrans, inBerlin.Chris Antonopoulos, Vice President Sales Bombardier Transportation,and member of the YouRail jury, emphasizes: "We are the first railtechnology company to create an online innovation community. It helpsus to anticipate end-user needs, to identify trends and lead users."Mr Antonopoulos stresses the growing importance of interior designfor rail as part of Bombardier's strategic effort to make traintravel more comfortable and attractive for passengers. He explains:"Like cars or planes, we compete at the same or even higher levels ofcomfort and convenience. Vehicles like our new high-speed platformZEFIRO and regional trains like the TALENT 2 for Germany or theFrench SPACIUM are but a few examples of sleek, modern and invitingtrains from Bombardier which offer customized comfort and attractivetravel environments. YouRail is an excellent tool to get even closerto the consumer's voice vis-a-vis future projects."The contest YouRail - Visions of Modern Transportation can beaccessed at www.yourail-design.bombardier.com. It is open toeverybody interested in innovative interior train design.Participants can submit freely created designs for three types oftravel: leisure, business and commuter. In a second category, a 3Dconfiguration tool can be used to design seat covers to createinviting interiors. Deadline for submissions is December 14, 2009.About Bombardier TransportationBombardier Transportation, the global leader in rail technology,offers the broadest portfolio in the rail industry and deliversinnovative products and services that set new standards insustainable mobility. BOMBARDIER ECO4 technologies - built on thefour cornerstones of energy, efficiency, economy and ecology -conserve energy, protect the environment and help to improve totaltrain performance. Bombardier Transportation is headquartered inBerlin, Germany and has a presence in over 60 countries. It has aninstalled base of over 100,000 vehicles worldwide.About BombardierA world-leading manufacturer of innovative transportation solutions,from commercial aircraft and business jets to rail transportationequipment, systems and services, Bombardier Inc. is a globalcorporation headquartered in Canada. Its revenues for the fiscal yearended Jan. 31, 2009, were $19.7 billion US, and its shares are tradedon the Toronto Stock Exchange (BBD). Bombardier is listed as an indexcomponent to the Dow Jones Sustainability World and North Americaindexes. News and information are available at www.bombardier.com.BOMBARDIER, ZEFIRO, TALENT, SPACIUM and ECO4 are trademarks ofBombardier Inc. or its subsidiaries.Contacts:Canada and United States: +1 450 441 3007Talal Zouaoui, talal.zouaoui(at)ca.transport.bombardier.comGermany, Austria, Switzerland, Centraland Eastern Europe: +49 30 98607 1134Heiner Spannuth, heiner.spannuth(at)de.transport.bombardier.comNordic Countries: +46 10 852 5062Jonny Hedberg, jonny.hedberg(at)se.transport.bombardier.comRussia: +7 495 775 1830Alexander Bocharovalexander.bocharov(at)ru.transport.bombardier.comUK, Ireland, Australia, New Zealand, other countries:+44 1332 266470Neil Harvey, neil.harvey(at)uk.transport.bombardier.comBenelux: +32 2289 7312Guy Hendrix, guy.hendrix(at)be.transport.bombardier.comFrance: +33 6 07 78 95 38Anne Froger, anne.froger(at)fr.transport.bombardier.comSouth Europe, Brazil and India:+35 1 919 693 728Luis Ramos, luis.ramos(at)pt.transport.bombardier.comThis announcement was originally distributed by Hugin. The issuer is solely responsible for the content of this announcement.
Datum: 16.11.2009 - 14:24 Uhr
Sprache: Deutsch
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