Symrise expands its portfolio: New Consumer Health business unit
(Thomson Reuters ONE) - Corporate news announcement processed and transmitted by Hugin AS.The issuer is solely responsible for the content of this announcement. ------------------------------------------------------------------------------------ * New global business unit for food supplements, health care and specialty products * A logical strategy that meets the growing demand for health-oriented foods * Expanding additional competency to improve the competitive advantageFragrance and flavoring manufacturer Symrise has established aspecial business unit to expand its portfolio of health-orientedfoods. The new Consumer Health unit will specialize in creatingfunctional ingredients for food supplements and flavor solutions forhealth products. The Symrise consumer-health team will be a drivingforce in the corporation's health & nutrition strategy. The head ofthe new unit is Dirk Bennwitz.The trend toward well-balanced and healthy eating habits is stillgoing strong: today's consumers want products that meet severaldemands at once. Food has to be healthy and give them a feeling ofwellness, but it also has to be convenient and taste good.There are two particular factors influencing this trend. One is thatconsumers' awareness of health issues is growing, and at the sametime, the individualization of their needs is increasing as well.People want custom-tailored products which are not just "healthy" butalso fill specific functions - strengthen the heart, rejuvenate theskin, slow the aging process or support physical fitness.Symrise is responding to this growing market by increasing its focuson health and nutrition. Consumer Health will develop a wide range offunctional ingredients for modern food supplements and offer flavorsolutions for health products, such as OTC drugs, medical food anddiet foods.The BU will be supported in its work by the Symrise Competence Centerfor Health & Nutrition, which works as an independent entity for allfour business units (Beverages, Savory, Sweet and Consumer Health).The Competence Center provides the units market and consumer data aswell as information about product safety. It also assists them indeveloping innovative products and ingredients based on scientificand nutritional insights."By focusing on health and nutrition, Symrise is continuing toestablish itself as a competent partner where health-oriented foodsare concerned. Our highly motivated and experienced team will supportour clients in creating modern health concepts for a growing market,"as Dirk Bennwitz, Senior Vice President Business Consumer Health,explains about the objectives of the newly created business units.About SymriseSymrise is a global supplier of fragrances, flavorings and rawmaterials as well as active ingredients for the perfume, cosmeticsand food industry.Its sales of ? 1.32 billion in 2008 place the Company among the topfour in the international flavor and fragrance market. Headquarteredin Holzminden, Germany, Symrise is represented in more than 35countries in Europe, Asia, the United States and South America.Used by manufacturers of perfumes, cosmetics and foods, ourinnovative products are an inseparable part of daily life. At Symrisewe combine an awareness of consumer trends with cutting-edgetechnologies, focusing on developing innovative fashion and lifestyleproducts that have additional practical value for the consumer.Symrise - always inspiring more...For press queries, contact: For investor queries, contact:Bernhard Kott Dr. Andrea RolveringTel. +49 (0)5531 90-1721 Tel. +49 (0)69 75 93 75 94bernhard.kott(at)symrise.com andrea.rolvering(at)symrise.comhttp://hugin.info/137217/R/1356837/329877.pdf --- End of Message ---Symrise AGMühlenfeldstraÿe 1 Holzminden GermanyWKN: SYM999; ISIN: DE000SYM9999; Index: MDAX, TecDAX;Listed: Regulierter Markt in Frankfurter Wertpapierbörse, Freiverkehr in Bayerische Börse München, Freiverkehr in Hanseatische Wertpapierbörse zu Hamburg, Freiverkehr in Börse Berlin, Freiverkehr in Börse Düsseldorf, Freiverkehr in Börse Stuttgart, Prime Standard in Frankfurter Wertpapierbörse;
Datum: 24.11.2009 - 09:23 Uhr
Sprache: Deutsch
News-ID 8774
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