Skyguide sharpens its brand identity
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Skyguide sharpens its brand identity
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Geneva, 22 November 2011. Skyguide has modified its brand identity, in response
to the sizeable changes that both it and the air navigation services sector have
undergone in the past few years - not least through the intensified
collaborations among Europe's ANS providers. A clear and consistent focus on
customers' and partners' needs is at the heart of the revised brand alignment.
An updated visual identity
The modifications made include slight revisions to the skyguide logo and further
corporate design elements - the first the company has made in its ten-year
history. The previous orange of the skyguide logo has been replaced by a clear
blue, which not only makes a stronger connection with the sky, but also gives
the logo a fresher and more contemporary overall look and feel.
For customers and partners
The company has also adopted a new claim - "with you all the way" - which
expresses its aspiration to put an even stronger and clearer focus on addressing
its customers' and partners' specific wishes and needs. The new claim also
underlines skyguide's closeness to its customers. The sharpened brand identity
will now be gradually adopted for all corporate publications and communications
channels over the next two years.
A clearer and more user-friendly website
The skyguide.ch website has been given a full makeover, too, and now sports a
clearer and more contemporary look. The individualised "my skyguide" menu
navigation makes it easier for all visitors to find their way around; and the
site's logical structure and neat and contemporary design further enhance its
overall user-friendliness and appeal.
The modified skyguide logo can be viewed here:
skyguide logo
skyguide
swiss air navigation services ltd
media relations
CH-1215 Geneva 15
Contact:
phone: +41 22 417 4008
email: presse(at)skyguide.ch
internet: www.skyguide.ch
Skyguide is responsible for providing air navigation services within Swiss
airspace and in the airspace of certain adjoining regions in neighbouring
countries. The company guides the civil and military aircraft entrusted to its
care - around 3 170 flights a day or 1.16 million a year - through the busiest
and most complex airspace in Europe. Skyguide is a non-profit limited company
which has its head office in Geneva. The majority of its shares are held by the
Swiss Confederation. The company generated total operating revenue of over CHF
365 million last year, and employs some 1,400 people at 14 locations in
Switzerland. Skyguide is also a member, together with its partner organisations
in Belgium, France, Germany, Luxembourg and the Netherlands, of the FABEC
initiative to create a common functional airspace block that will bring greater
efficiency to Central Europe's air traffic management services and activities.
The media release can be downloaded from the following link:
--- End of Message ---
skyguide
Postfach 1518 Zürich-Flughafen Switzerland
WKN: 1957462;ISIN: CH0019574620;
Media release (PDF):
http://hugin.info/134388/R/1565610/485956.pdf
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Source: skyguide via Thomson Reuters ONE
[HUG#1565610]
Unternehmensinformation / Kurzprofil:
Datum: 22.11.2011 - 10:44 Uhr
Sprache: Deutsch
News-ID 90223
Anzahl Zeichen: 4197
contact information:
Town:
Zürich-Flughafen
Kategorie:
Business News
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