Uninor services launched in India
(Thomson Reuters ONE) - (Fornebu/New Delhi 3 December 2009) Telenor Group's Indian mobileoperation, Uninor, today announced the launch of its mobile servicesin seven Indian telecom circles, making it the largest single daylaunch in the telecom history. On the first day of service Uninorwill cover a footprint of close to 600 million people.Uninor services were launched simultaneously in the circles TamilNadu, Kerala, Karnataka, Andhra Pradesh, Uttar Pradesh East, UttarPradesh West and Bihar (including Jharkhand), making it the widestcoverage any operator has launched within India. The launch of Uninorservices happens eight months after Telenor Group finalized thetransaction with Unitech Group and made the first investment intoUninor on 20 March."It has been highly satisfying to witness today's launch of Uninorservices across India. By providing quality mobile services, Istrongly believe that Uninor will bring about a significant andpositive impact in the daily lives of its customers in India", saidJon Fredrik Baksaas, CEO and President of the Telenor Group."Establishing a mobile operation of this scale in record time istruly an impressive achievement. I am confident that Uninor will keepthe same high momentum going forward to become a preferred providerof mobile services to the Indian population and a significant mobileoperator in the Indian market. The Telenor Group is committed to thisoperation, and will back Uninor with our capabilities and vastexperience from other markets to support a successful entry in India""With launch in seven circles and roaming agreements in place for therest, we have started our service in India on day one as a pan-Indiannational operator. This is a proud achievement of a committed andtalented team. While our launch today is indeed a milestone in alonger journey to become a significant operator in India, we aredelighted to have made such a strong start," said Stein-Erik Vellan,Managing Director of Uninor.A model for future telecommunication operationsUninor has established an organizational model, utilizing the uniqueextend of infrastructure sharing and large degree of outsourcingservices available in India. With extensive use of outsourcing,Uninor has created a fast, flexible and efficient model for futuregrowth."The Indian organizational model represents a new and innovativeapproach to setting up a light and cost-efficient telecom operation",said Mr. Jon Fredrik Baksaas. "I believe that Uninor's organizationalapproach will make them faster and more agile than a traditionalmobile operator".India, with its population of 1.2 billion people, represents a marketwith high degree of diversity between the different regions. To caterfor different needs, Uninor has established a decentralised andempowered organization with 11 regional hub offices to get closer totheir customers. In less than 1 year, Uninor has recruited more than1800 employees that now are trained, prepared and inspired to meetthe Indian customers demand."Uninor aims to provide the young ambitious Indian customers withservices that help them in their daily life, and support them infulfilling their ambitions", said Stein Erik Vellan. "Our regionaloffices allow us to listen to our customers' needs, and respond andact differently in each region based on our local presence andknowledge."The Uninor launch also represents the largest ever distribution atlaunch by any operator in India. From the start, Uninor will beretailed at over 210,000 points of sale through close to 1000exclusive distributors in the seven circles. Uninor services willalso be available in 17 exclusive company owned shops and 50exclusive franchisee shops."Ab mera number hai"Uninor will leverage from Telenor Group's established marketing anddesign framework. As in several other markets where the Telenor Groupis present, the brand follows Telenor's brand strategy, combining theglobal position of the Telenor Group with a distinct local identity.Uninor's tagline is "Ab mera number hai" or "My time is now", set totarget the young and ambitious individuals.Celebrating the launch in the streets across IndiaThe day following the launch Uninor will make a big impact in thestreets across India, when close to 30 000 persons join the "bluewave"- parade to celebrate that Uninor services are available to theIndian people.Contact:Glenn Mandelid, Communication ManagerTelenor Group region AsiaTel: +66824401122Mail: glenn.mandelid(at)telenor.comPål Kvalheim, Vice President Telenor GroupTel: (+47) 970 44 970Email: pal.kvalheim(at)telenor.comPhotos, film and presentations will be continously published atwww.telenorgroup.com/indiaUninor's web site: www.uninor.inAnalyst conference callTelenor Group will host an analyst conference call on Wednesday 3December at 15:30 CET with President and CEO Jon Fredrik Baksaas andEVP Sigve Brekke, Head of Telenor Group's Asian operations. Thepresentation material will be available at www.telenorgroup.com/irfrom 15:00 CET.To participate in the conference call, please register 15 minutesbefore the conference starts by calling (+47) 800 80 119 (fromNorway) or (+47) 23 00 04 00 (from Norway or abroad).This announcement was originally distributed by Hugin. The issuer is solely responsible for the content of this announcement.
Datum: 03.12.2009 - 09:48 Uhr
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