TradeDoubler prioritises product innovation through the outsourcing of parts of the IT environment
(Thomson Reuters ONE) -
TradeDoubler, the number one European performance-based marketing company, today
announced a partnership with Frontwalker. The partnership involves the
outsourcing of parts of TradeDoubler's IT environment related to operations,
maintenance and management. Frontwalker has selected SYSteam as its partner for
IT operations.
As a result, TradeDoubler will have stronger integration across Products and
Technology through the establishment of a new combined Products and Technology
organization with an enhanced focus upon product development. The new department
will be headed by Jonas Flodh, currently VP of Products.
"This is another important step in executing our overall strategy allowing us to
further sharpen the focus on our core business. The changes will enable faster
innovation in product development, improved cost efficiency and increased
flexibility and scalability," said Urban Gillström, President and CEO.
TradeDoubler's team in IT operations will be offered employment at SYSteam.
"It was important to us to find a partner who had good knowledge about our
business, which Frontwalker has. Furthermore, with SYSTeam we received a partner
that could offer those staff members that transfer continued career development
and good positions whilst allowing us flexibility to scale high quality
operational support as the business develops", said Mats Rosberg, CTO.
Frontwalker was selected as the preferred supplier after a comprehensive
selection process. The changes will come into effect during the first quarter
of 2012 and the transformation has already started.
For more information please contact:
Urban Gillström, President and CEO
Tel. +46 846 501 206
Cell. +46 70 785 76 00
urban.gillstrom(at)tradedoubler.com
Jonas Flodh, Vice President of Products
Tel. +46 840 508 54
Cell. +46 738 093 854
jonas.flodh(at)tradedoubler.com
Mats Rosberg, CTO
Tel. +46 8 40 50 898
Cell. +46 70 995 08 98
mats.rosberg(at)tradedoubler.com
About TradeDoubler
TradeDoubler helps companies improve their online results, both by increasing
sales and by increasing brand awareness. The core business is performance-based
online marketing. With a network of over 138,000 web publishers, TradeDoubler
helps more than 1,900 advertisers worldwide to reach their business goals. The
company has a unique reach being able to address around 75 per cent of Europe's
e-commerce consumers. Among the advertisers are Apple, American Express, Dell,
Disney, Expedia, lastminute.com and Nokia. The share is listed on Nasdaq OMX.
More onwww.TradeDoubler.com
About Frontwalker
Frontwalker is a consultant company that provides a complete range of services
from Business development to IT development with a sustainable profile.
Frontwalker was founded in 1996 and has about 120 employees with offices in
Stockholm (HQ), Sundsvall and Uppsala. Turnover 2010/2011 was 237 million (SEK).
Read more onwww.frontwalker.se
TradeDoubler prioritises product innovation:
http://hugin.info/136251/R/1567760/487114.pdf
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Source: TradeDoubler AB via Thomson Reuters ONE
[HUG#1567760]
Unternehmensinformation / Kurzprofil:
Datum: 30.11.2011 - 15:39 Uhr
Sprache: Deutsch
News-ID 92803
Anzahl Zeichen: 4012
contact information:
Town:
Stockholm
Kategorie:
Business News
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