Reuters Unveils a Glimpse into the Future of Online Publishing
(Thomson Reuters ONE) - New Website Narrows in on Key Industry TopicsNew York, December 4, 2009 - Reuters.com today announced the launchof its new consumer website, which marries a strong editorial voicewith professional-grade information and data, powered by the newlyformed Thomson Reuters."The creation of Thomson Reuters gave us an opportunity tore-evaluate the key areas of focus for Reuters.com," said AlisaBowen, head of consumer publishing for Thomson Reuters. "Leveragingprofessional assets from across the company, the redesign has allowedReuters.com to evolve into a platform that focuses on building deepbusiness knowledge around key topic areas."With a world overwhelmed by data, news, and information, the goal ofthe redesign was to make Reuters.com content more intelligent, givingbusiness professionals an inside edge. The content on the new sitehas been organized by topics and themes to create online communities,which adjust as the world's news agenda evolves."Reuters.com was redesigned to provide an online touch point for thebusiness professional audience, giving them the tools to make smartdecisions and navigate market challenges," added Bowen.The bold, new design propels Reuters into a new era of onlinepublishing, with advanced multimedia capabilities, personalizationand data presentation. Balancing design and usability, the sitefeatures: * News in Numbers: visually appealing market data based on relevant topic-matter * Day in Pictures: the day's news with the use of Reuters award-winning photography * Funds Center: professional Lipper data for an online consumer audience * Commentary: world-class news with analysis and opinion * Personalize, Track and Save: create portfolios, follow topics, customize tracking * Unique advertising platforms: introducing contextual targeting and point-of-entry packages to target visitors from search enginesThe new site is a glimpse into the future of the online publishingindustry, but is only a taste of what's to come. Reuters.com willevolve along side the demands of the progressive consumer in the newera of digital news.In 2010 redesigned websites in the UK, India, Japan and China, aswell as the 13 additional local language markets, will follow suit.Reuters engaged Brooklyn-based digital agency HUGE on the site'sstrategic design and enhanced user experience.About ReutersReuters, the news and media division of Thomson Reuters, is theworld's largest international multimedia news provider touching morethan 1 billion people a day. Reuters provides unbiased business,financial, national and international news to professionals viaThomson Reuters desktops, the world's media organizations, as well asdirectly to affluent business professionals through Reuters.com andother digital platforms.Thomson ReutersThomson Reuters is the world's leading source of intelligentinformation for businesses and professionals. We combine industryexpertise with innovative technology to deliver critical informationto leading decision makers in the financial, legal, tax andaccounting, healthcare and science and media markets, powered by theworld's most trusted news organization. With headquarters in NewYork and major operations in London and Eagan, Minnesota, ThomsonReuters employs more than 50,000 people and operates in over 100countries. Thomson Reuters shares are listed on the Toronto StockExchange (TSX: TRI) and New York Stock Exchange (NYSE: TRI). For moreinformation, go to www.thomsonreuters.com. # # #MEDIA CONTACTSErin KurtzHead of PR - Media Division+1 646 223 8149erin.kurtz(at)thomsonreuters.comhttp://hugin.info/142273/R/1359261/331256.pdfThis announcement was originally distributed by Hugin. The issuer is solely responsible for the content of this announcement.
Datum: 04.12.2009 - 15:01 Uhr
Sprache: Deutsch
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