Springest: Less Than 50% of Dutch Training Providers Active on Social Networks
(Thomson Reuters ONE) -
AMSTERDAM, NETHERLANDS--(Marketwire - December 1, 2011) - Editors Note: There is
one photo associated with this press release.
47,1% of Dutch training providers have an account on Twitter, but only 8% are
using Facebook to interact with their audience. Recent research by Springest
amongst 2.433 registered training providers shows this.
Besides the fact that most training providers haven't registered a Twitter
account, the training providers that do use it on a regular basis. On average,
training providers are tweeting about once a day.
This, however, does not seem to be a lack of interest from the side of training
participants. Training providers who are actively using their Twitter account,
together have more than 414.000 followers, so potential participants do seem to
have a need to interact via social media.
Volumes have been written on the importance of social media. Within most markets
social media is now accepted as being a part of the marketing and communication
strategy. In this respect, the education market seems to be lagging.
The results of the research on the social media activity of training providers
can be found on the special research site of Springest.
About Springest:
Springest (formerly Eduhub) is an independent comparison web site for continuing
education. Springest offers an overview within 21 categories and more than 1100
subjects, in 4 European countries. Besides searching and comparing training
courses Springest also provides background information on personal and
professional development.
To view the photo associated with this press release, please visit the following
link: http://www.marketwire.com/library/20111201-SpringestSM0112.jpg.
Springest Social Media Research, Infographic with metrics about the social media
activity of training providers:
http://media.marketwire.com/attachments/201112/MOD-36713_Springest-SocialMedia-
Infographic.jpg
Contacts:
Springest
Kristel Eshuis
Content Manager
+ 31 (0)20 845 7775
kristel.eshuis(at)springest.com
www.springest.nl
This announcement is distributed by Thomson Reuters on behalf of
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(i) the releases contained herein are protected by copyright and
other applicable laws; and
(ii) they are solely responsible for the content, accuracy and
originality of the information contained therein.
Source: Springest via Thomson Reuters ONE
[HUG#1568144]
Unternehmensinformation / Kurzprofil:
Datum: 01.12.2011 - 13:15 Uhr
Sprache: Deutsch
News-ID 93116
Anzahl Zeichen: 2860
contact information:
Town:
Amsterdam
Kategorie:
Business News
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