Tea Market Thrives Despite Tough Economy

(firmenpresse) - NEW YORK, NY -- (Marketwire) -- 12/05/11 -- The U.S. market for tea sold at retail will reach $6.5 billion in 2011, up 5.2% over the last year, according to "," a recent report from market research firm Packaged Facts.

Although supermarkets remain the top venue for leaf tea and ready-to-drink tea, tea sales have also been strong in alternative outlets such as convenience stores and natural food supermarkets. At natural food stores, the canned and bottle tea classification is posting double-digit growth.

According to David Sprinkle, publisher of Packaged Facts, black tea remains the most popular type, but green tea is now firmly ensconced in second place, with herbal tea, fruit/spice-flavored tea, and decaf tea following, in that order. Also attracting consumer interest are more specialized types of tea including chai tea and white tea -- both at least sampled by 10% of tea drinkers, according to Packaged Facts survey data -- along with oolong, rooibos, and mate.

also reports that sales of tea certified by Fair Trade USA increased 38% in the past year. Currently, over 90 tea companies offer Fair Trade certified products. Honest Tea, now wholly owned by Coca-Cola, announced in October 2010 that it was converting its entire line of 28 tea varieties to Fair Trade certification. Such certification seems to be ringing at the cash register, with Fair Trade Certified products growing by 24% in 2010, according to SPINSscan sales data.

In addition, the tea industry has followed coffee's lead into a lucrative new sales channel -- Green Mountain Coffee Roaster's (GMCR) Keurig single-cup brewing system. Celestial Seasonings in particular has already profited from the partnership, taking the lead among K-Cup tea brands and giving it exposure outside of the hot tea season with its Brew Over Ice offering. Another important new entrant in the K-Cup market is Starbuck's Tazo, which signed a partnership with GMCR in March 2011.

For more information, please visit or or

-- Packaged Facts, a division of MarketResearch.com, publishes market intelligence on a wide range of consumer market topics, including consumer demographics and shopper insights, consumer financial products and services, consumer goods and retailing, consumer packaged goods (including foods and beverages, health and beauty care, and household products), and pet products and services. Packaged Facts also offers a full range of custom research services. To learn more, visit: . Follow us on Facebook, LinkedIn and Twitter.





David Sprinkle

Weitere Infos zu dieser Pressemeldung:

Themen in dieser Pressemitteilung:


Unternehmensinformation / Kurzprofil:
Bereitgestellt von Benutzer: MARKET WIRE
Datum: 05.12.2011 - 15:17 Uhr
Sprache: Deutsch
News-ID 94014
Anzahl Zeichen: 0

contact information:
Town:

NEW YORK, NY

Kategorie:

Beverages

Diese Pressemitteilung wurde bisher 190 mal aufgerufen.


Die Pressemitteilung mit dem Titel:
"Tea Market Thrives Despite Tough Economy"
steht unter der journalistisch-redaktionellen Verantwortung von

Packaged Facts (Nachricht senden)

Beachten Sie bitte die weiteren Informationen zum Haftungsauschluß (gemäß TMG - TeleMedianGesetz) und dem Datenschutz (gemäß der DSGVO).

Nature-Inspired Fruit Trends Nourish Product Innovation ...

ROCKVILLE, MD -- (Marketwired) -- 04/17/13 -- Beloved, wholesome fruit is moving beyond its everyday snack and juice roles to inspire a host of new products that offer good health, flavor adventure or even an artisan experience. But beyond all the n ...

Juice Market Moves Beyond an Apple a Day ...

ROCKVILLE, MD -- (Marketwired) -- 04/12/13 -- For years, the sales performance of the market for fruit juices and juice drinks has been flat. Between 2007 and 2012, dollar sales of fruit and vegetable juices and juice drinks barely budged, and the v ...

Mixed Trends Drive Meat Market Growth ...

ROCKVILLE, MD -- (Marketwired) -- 04/10/13 -- Although meat consumption in the U.S. has been on the decline for nearly a decade, the market continues to post growth in overall dollar sales. And that consumption decline is only relative -- per capita ...

Alle Meldungen von Packaged Facts