Right Guard Launches 'Ultimate 18 Hours of Sports' Contest
Official Sponsor of the NBA Keeps Fans Engaged Online During Season Ramp-Up
(firmenpresse) - SCOTTSDALE, AZ -- (Marketwire) -- 12/05/11 -- Optimism abounds around the NBA as a tentative deal is struck between players and the Association, and partners and sponsors alike look to continue the enthusiasm that concluded the 2010-11 season. In the spirit of excitement, Right Guard®, the Official Deodorant and Body Wash of the NBA, launched the "Ultimate 18 Hours of Sports" contest on Facebook in order to help keep fans engaged in anticipation of the active season beginning.
"As an official sponsor of the NBA, it is our top priority to keep fans energized and eager for the new season to start," said Ryan Gaspar, Director of Marketing, Antiperspirant and Deodorants for Right Guard®. "Our 'Ultimate 18 Hours of Sports' contest not only highlights our new body wash products' long-lasting benefit, but also gets fans excited for the NBA season that is just around the corner."
Right Guard® is asking Facebook fans to share their ideal 18 hours of jam-packed sports action. With just one entry, fans have the chance to win one of 24 select Right Guard® and NBA prizes. Judges from Right Guard® will choose finalists to win gift cards to the NBAstore.com; the three top finalists will win $500 gift cards, and one of the lucky top three will also win the grand prize of a $1,000 gift card. In addition to finalist prizes, twenty participants will be selected at random to win $50 gift cards towards the NBAstore.com.
Now through December 9, 2011 at 4 P.M. (MST), Right Guard® fans are encouraged to share their 'Ultimate 18 Hours' story. To enter, users can visit , "Like" the page, and submit an ultimate sports story. Entries are limited to one per person, and no stolen or repeat moments will be considered. Winners will be notified via email or phone by December 31, 2011.
Right Guard® is the high-performance antiperspirant, deodorant and body cleansing solution that provides unbeatable odor and wetness protection. Products include Right Guard® Sport Antiperspirant and Deodorant, Right Guard® Total Defense™ 5 Antiperspirant and Deodorant, and Right Guard® Total Defense™ 5 Body Wash. For more information, visit .
Henkel operates worldwide with leading brands and technologies in three business areas: Laundry & Home Care, Cosmetics/Toiletries, and Adhesive Technologies. Founded in 1876, Henkel holds globally leading market positions both in the consumer and industrial businesses with well-known brands such as Persil, Schwarzkopf and Loctite. Henkel employs about 48,000 people and reported sales of $20.07 billion and adjusted operating profit of $2.27 billion in fiscal 2010. Henkel's preferred shares are listed in the German stock index DAX and the company ranks among the Fortune Global 500.
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Datum: 05.12.2011 - 19:45 Uhr
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News-ID 94147
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