ONE SET-TOP-BOX, TWO CABLECARDS, TWO HEADEND EQUALS TRU2WAY® SUCCESS
FOR ADB
(Thomson Reuters ONE) - Corporate news announcement processed and transmitted by Hugin AS.The issuer is solely responsible for the content of this announcement. ------------------------------------------------------------------------------------ ADB's 4820C delivers the tru2way promise demonstrating seamlessinteroperability9 December 2009 - Geneva, Switzerland: Advanced Digital Broadcast(www.adbglobal.com), a leading supplier of technology to the globaldigital television industry, announced today that it has demonstratedlive that it can deliver the promise of tru2way for cable systemoperators, and consumers.At a recent CableLabs® Interop event, ADB showed how its awardwinning ADB-4820C high-definition set-top box can seamlessly supportthe full functionality of both Cisco and Motorola tru2way head-endsand CableCARDs. The ADB-4820C was first connected to a Ciscohead-end using a Cisco CableCARD, and displayed Time Warner Cable'sTV channels and tru2way interactive guide. Next, without poweringdown the set-top, the CableCARD was removed from the box and replacedwith a Motorola CableCARD. The box then automatically connected tothe Motorola head-end, and in less than 5 minutes displayed Comcast'sTV channels and tru2way interactive guide. You can see a video ofthis demonstration at;(http://www.adbglobal.com/?q=node/429)This demonstration illustrates how a correct implementation oftru2way devices and head-ends allows portability and interoperabilitybetween head-ends, networks, and set-top boxes, dramatically reducingthe cost of integration, deployment and ownership for cable MSOs."The promise of tru2way® has been that a single platform would leadto a transformation of the set-top box environment by allowing onedevice to fit multiple systems," said Timothy P. Schermerhorn, SVP &GM of Advanced Digital Broadcast's Americas Cable business unit."This achievement is a direct benefit of our uncompromisedopen-standard software capabilities. Rather than deliveringtechnology pieces that operators are left to integrate at high cost,ADB provides a fully integrated set-top platform that is ready forimmediate deployment. This saves operators' time and money allowingthem to focus on advanced TV services development rather than onset-top integration."The ADB-4820C efficiently integrates ADB's own tru2way stack. It isdesigned as a "set-back" box: it mounts to the back of a plasma orLCD television panel and uses the latest HDMI-CEC(TM) technology toenable a single remote control to be used for both the TV and theset-back box providing the consumer with a seamless user experience.Having the box mount on the back of the flat panel makes it ideal forhospitality applications. The device has been developed to meet thelow-energy consumption levels set by standard bodies.The ADB-4820C is tru2way certified since early 2008. It recently washonored as "Best Set-Top Box Technology" at IMS Research's 2009 TVInnovation Awards, and at the same occasion ADB was honored as "TVInnovator of the year".ADB's tru2way product line benefits from the same uncompromisedapproach to full-fledge open-standards and includes:* The ADB-6880CDMX an interactive, media center with digital video recorder and Home Networking capability.* The ADB-6880CDM is an interactive set-top box optimized for tru2way networks with Home Networking capability.About ADBAdvanced Digital Broadcast (www.adbglobal.com) is a leader in thedesign, development and supply of high-quality products to theworld-wide digital television market. The Company has deployed over14 million set-top boxes, across high-volume markets, incorporatingthe industry's pioneering middleware, conditional access and hardwaretechnologies.ADB has established itself as a trusted partner to televisionoperators supporting them to launch new services usingstate-of-the-art technology.Through its unique end-to-end understanding of set-top box software,ADB is able to design and supply highly efficient and optimizedhardware platforms ahead of the competition.Approximately 70% of ADB's workforce is dedicated to engineering;developing products across all the digital television technologyplatforms including cable, Internet Protocol (IP), satellite andterrestrial. The company is headquartered in Geneva, Switzerland withits main Research and Development facility in Zielona Gora, Polandand Operations division in Taipei, Taiwan.ADB has local representation in Australia, Italy, Singapore, Spain,the Ukraine, the United States and the United Kingdom.ADB is a member of ADB Group; ADB Group (www.adbholdings.com) ispublicly listed on the Swiss Stock Exchange (SIX:ADBN).ADB. Defining Digital.ADB. Defining Digital.For more information:Michael D. MalcyAdvanced Digital Broadband303-474-8660m.malcy(at)adbglobal.comhttp://hugin.info/136393/R/1360042/331754.pdf --- End of Message ---ADB Holdings S.A.Avenue de Tournay 7 Chambesy SwitzerlandISIN: CH0021194664; Index: SPI, SPIEX, SSCI;Listed: Main Market in SIX Swiss Exchange;
Datum: 09.12.2009 - 10:23 Uhr
Sprache: Deutsch
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FOR ADB"
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