HEINEKEN ANNOUNCES GLOBAL PARTNERSHIP WITH FACEBOOK
(Thomson Reuters ONE) -
Amsterdam, 7 December 2011 - HEINEKEN and Facebook today announced a global
partnership, which will see the two companies collaborate on digital campaigns
for HEINEKEN's brands around the world. The new partnership further strengthens
HEINEKEN's leadership position in the digital space. The Heineken® Facebook fan
page is already the largest for any beer brand with over 4.6 million adult
users. Two of the company's other leading brands, Kingfisher® and Dos Equis®,
are also in the top seven beer brands with the greatest number of Facebook
fans.
The partnership demonstrates HEINEKEN's on-going commitment to place its brands
at the forefront of innovation and marketing excellence in the digital space
through the creation of engaging and compelling content, designed for adult
consumers. HEINEKEN is committed to avoid underage exposure to alcohol and beer
marketing. All content posted by the company's brands on Facebook is in line
with the advertising codes and guidelines which govern the communication of
alcohol products.
Through this agreement, Facebook will provide HEINEKEN with a global marketing
platform that reaches millions of people as well as access to Facebook's deep
expertise in building long-term relationships between brands and their
audiences. The collaboration also provides HEINEKEN with access to Facebook's
latest products.
Alexis Nasard, Chief Commercial Officer at HEINEKEN said: "As our adult
consumers are increasingly spending more time on digital space and social media,
it is important that our brands are active in this environment. Our partnership
with Facebook is another significant development in our communication strategy
as we continue to look for innovative ways for our brands to ignite the digital
conversation and connect with our consumers."
"Brands rely on Facebook to build essential connections with people and their
friends," said Joanna Shields, Vice President & Managing Director EMEA for
Facebook. "Heineken has always been a true innovator when it comes to giving
their brands an authentic voice, and together with Facebook they can now extend
that human touch to 800 million people around the world.''
Heineken's® Facebook fan page has enabled the company to deepen its engagement
with over 4.6 million adult users. Facebook provides a unique platform to share
the brand's creative award winning campaigns 'The Entrance' and 'The Date', and
engage through its global sports sponsorship platforms - UEFA Champions League
and the 2011 Rugby World Cup.
END
Notes to editors
About Heineken
The Heineken brand bearing the founder's family name - Heineken - is available
in almost every country around the globe, and it is the world's most valuable
international premium beer brand. Additional information is available
onwww.heineken.com and on www.heinekeninternational.com/presscentre
Press Enquiries
Marnie Kontovraki
Heineken Brand Consumer PR Officer
Tel: + 31 (0) 20 52 39 355
Marnie.Kontovraki(at)heineken.com
Click here to open release:
http://hugin.info/130667/R/1569877/488068.pdf
This announcement is distributed by Thomson Reuters on behalf of
Thomson Reuters clients. The owner of this announcement warrants that:
(i) the releases contained herein are protected by copyright and
other applicable laws; and
(ii) they are solely responsible for the content, accuracy and
originality of the information contained therein.
Source: HEINEKEN NV via Thomson Reuters ONE
[HUG#1569877]
Unternehmensinformation / Kurzprofil:
Datum: 07.12.2011 - 22:01 Uhr
Sprache: Deutsch
News-ID 94941
Anzahl Zeichen: 4061
contact information:
Town:
Amsterdam
Kategorie:
Business News
Diese Pressemitteilung wurde bisher 143 mal aufgerufen.
Die Pressemitteilung mit dem Titel:
"HEINEKEN ANNOUNCES GLOBAL PARTNERSHIP WITH FACEBOOK"
steht unter der journalistisch-redaktionellen Verantwortung von
HEINEKEN NV (Nachricht senden)
Beachten Sie bitte die weiteren Informationen zum Haftungsauschluß (gemäß TMG - TeleMedianGesetz) und dem Datenschutz (gemäß der DSGVO).
