Rautakesko opened Moscow's first K-rauta
(Thomson Reuters ONE) -
KESKO PRESS RELEASE 09.12.2011 AT 09.00 1(2)
The first Nordic building and interior decoration concept was welcomed by
customers as Rautakesko opened its 14(th) and at the same time Russia's largest
K-rauta in Moscow. K-rauta Moscow Varshavskoe is the first K-rauta in Moscow.
The second department store for building and interior decoration will open in
Moscow in spring 2012.
- Russia is strategically a very important market for Rautakesko. We have gained
valuable experiences from St. Petersburg and cities around Moscow, which we can
leverage in the business and concept development. The store opening in Moscow,
Russia's number one metropolis, is a logical next step in the implementation of
our expansion strategy in Russia. The store network expansion will improve the
competitiveness and visibility of the whole K-rauta chain in Russia, said Mikko
Nissinen, Rautakesko's Country Director for Russia.
-We are proud of the Finnish companies in Russia which have a long history of
responsible development and clear business objectives. Efficiency, quality and
responsibility are the focal areas which ensure K-rauta's position in Finland
and the other operating countries, said Ambassador Matti Anttonen of the Finnish
Embassy, who represented the State of Finland at the opening ceremony.
From customer's ideas to solutions
The new Moscow store is a modern, diversified and service oriented department
store for building, renovation and interior decoration needs, with a special
emphasis on design services. Abundant interior decoration solutions and displays
in the showroom area provide customers with new ideas, facilitate planning and
decision making.
The second department store for building supplies to open in Moscow in spring
2012
Rautakesko will open Moscow's second K-rauta department store (K-rauta
Leningradskoe) in spring 2012. In addition, ten more new K-rauta stores are
planned to open in 2012 - 2015. The objective for Russia is to achieve ?800
million in net sales by the end of 2015. The capital expenditure will be some
?300 million. In addition to the new Moscow department store, Rautakesko
currently operates 10 K-rauta stores in St. Petersburg and a store in Jaroslavl,
Kaluga and Tula.
Russia's largest K-rauta Varshavskoe in figures
K-rauta Varshavskoe is located in southern Moscow, at the crossing of
Varshavskoe Shosse and the MKAD ring road. The built-up area of the new store is
nearly 16,000 m(2), of which over 11,000 m(2) is heated selling area. The store
employs more than 230 people the year round.
Further information:
Rautakesko, Mikko Nissinen, Country Director for Russia, tel. + 792 1864 5884
Rautakesko, Timo Virtanen, Director, International operations, tel.
+358 50 306 4191
Photos can be downloaded from: http://aineistopankki.kesko.fi/kesko_en.
K-rauta stores (www.k-rauta.com) meet the customer demand for safe ideas and
solutions for building and living. K-rauta stores operate in the Nordic and
Baltic countries, and Russia.
Rautakesko (www.rautakesko.com) is engaged in the building and home improvement,
interior decoration and agricultural trade through the K-rauta, Rautia,
Byggmakker, Senukai, OMA and K-maatalous retail chains. Rautakesko manages its
chains, combines their purchasing power, arranges efficient logistics, acquires
store sites and guarantees strong marketing and development support for the
stores. Rautakesko operates in the Nordic and Baltic countries, Russia, and
Belarus.
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originality of the information contained therein.
Source: Kesko Oyj via Thomson Reuters ONE
[HUG#1570235]
Unternehmensinformation / Kurzprofil:
Datum: 09.12.2011 - 08:00 Uhr
Sprache: Deutsch
News-ID 95449
Anzahl Zeichen: 4427
contact information:
Town:
Kesko
Kategorie:
Business News
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"Rautakesko opened Moscow's first K-rauta"
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