adidas and UEFA extend partnership for UEFA EURO 2012(TM) and UEFA
EURO 2016(TM) - adidas signs as f

PressRelease by adidas AG

(Thomson Reuters ONE) - Herzogenaurach/Nyon, September 21, 2009 - adidas and UEFA todayannounced the extension of their long-term partnership for UEFA EURO2012(TM) and UEFA EURO 2016(TM), along with all other national teamcompetitions in the period from 2010 to 2017 under UEFA's EUROTOPbanner.Under the term of the new contract, adidas will continue to be thesupplier of the Official Match Balls for all of the above mentionedtournaments. adidas will also continue to equip staff, officials,referees, volunteers and ball kids for all the national teamcompetitions in Europe during the period.Herbert Hainer, CEO and Chairman of the adidas Group said: "adidashas been a clear winner of UEFA EURO 2008(TM) and we are lookingforward to continuing this success story with the long-term extensionof our contract with UEFA for one of the biggest sports events in theworld. The history of adidas as a strong partner of UEFA goes backmore than three decades and will continue to be an important pillarin our strategy to expand our global market leadership in football inthe future."Commenting on the announcement, UEFA General Secretary, David Taylor,said:"It is significant that the first UEFA EURO 2012(TM) partnershipagreement we are able to announce is with adidas. UEFA is all aboutfootball and the beautiful game is also at the core of adidas'business. They are the leading football brand in the sporting goodscategory, and beyond their promotional activities, they will also beproviding top-level support to all our events and courses, throughthe provision of official match balls and other sporting goods andapparel. ""UEFA EURO is a hugely valuable and attractive event for sponsors tobe associated with, and, with further agreements due to be announcedbefore the end of the year, we are confident of completing the globalsponsorship programme by the summer of 2010", David Taylor continued.In addition to UEFA EURO 2012(TM) and UEFA EURO 2016(TM), the UEFAEUROTOP agreement also includes a relationship with UEFA over all thenational team competitions, including major tournaments such as theUEFA European Under-21 Championship (2011, 2013, 2015 and 2017) andthe UEFA European Women's Championship 2013 and 2017, and numerouseducation courses for coaches and referees through to the end of2017.adidas has supplied the Official Match Balls to all major UEFAtournaments since 1972, and has also been the Official Supplier ofthe match ball for all UEFA Champions League games since 2006. Theadidas Finale ball has been used for the UEFA Champions League Finalsince the 2000/2001 season. Starting from the 2009/10 season, theUEFA Europa League and the UEFA Super Cup are played with adidasballs as well. Since 2008, adidas has also been the Official Supplierof the match ball for the African Cup of Nations organized by theConfederation Africaine de Football (CAF). ***Contacts:Media Relations Investor RelationsJan Runau John-Paul O'MearaChief Corporate Communications Officer Head of Investor RelationsTel.: +49 (0) 9132 Tel.: +4984-3830 (0) 9132 84-2751Kirsten Keck Dennis WeberCorporate PR Manager Investor Relations ManagerTel.: +49 (0) 9132 84-6207 Tel.: +49 (0) 9132 84-4989Katja SchreiberCorporate PR ManagerTel.: +49 (0) 9132 84-3810Please visit our corporate website: www.adidas-Group.comhttp://hugin.info/139192/R/1342530/321376.pdfThis announcement was originally distributed by Hugin. The issuer is solely responsible for the content of this announcement.

Kontakt-Informationen:
Firma: adidas AG
Stadt: London


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